Trace Ordiway
  • Dallas, TX
  • United States
  • Ford Motor Co via ADP Dealer…
Share on Facebook
Share
 

Trace Ordiway's Page

Profile Information

Which best describes you?
Manufacturer
What company do you work for (or own)?
Ford Motor Co via ADP Dealer Services
What is your current position within your organization?
Technical Consultant III
What is your company website?
http://www.ordiway.com/BestPracticesBlog.html
What is your Facebook page/URL?
http://www.facebook.com/dmctrace.ordiway
What is your LinkedIn page/URL?
http://www.linkedin.com/in/traceordiway
How did you specifically hear about DealerELITE? If referred, who?
Jason Mitchell
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Observations, commentary, best practices. I am not an independent for-profit consultant - I will NOT be using the site to shill my products or services.

Trace Ordiway's Blog

CONFESSIONS OF A MYSTERY SHOPPER - PT 10

Posted on August 7, 2011 at 3:08pm 0 Comments

They are tired of doing so much work.



After 250+ mystery shops I think I can safely speak for the group when I say that my mystery shoppers are exhausted.  Their eyes hurt and their heads ache.…



Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

Posted on July 24, 2011 at 11:11am 0 Comments

They don’t trust you.

 

We both know it’s largely unfair, but they don’t trust you. 

 

You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you.

 

A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.…

Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

Posted on July 10, 2011 at 8:58pm 0 Comments

Our team’s official Ford Motor Company job title is Digital Marketing Consultant. Sounds cool. I like it.



But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services. And we don’t.



For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales. But besides being too long, it’s also inadequate because it suggests (to me, anyway)… Continue

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

Posted on June 26, 2011 at 12:30pm 0 Comments

Imagine that you run a restaurant.  



Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun.

 

But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…

Continue

Comment Wall

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

  • No comments yet!

PollDaddy

 
 
 

Latest Activity

Dave Anderson posted a blog post

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
7 hours ago
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would…See More
11 hours ago
Jim Flint posted a blog post
12 hours ago
Jim Flint's blog post was featured

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
14 hours ago
Simon Hopes posted a blog post

How to Compare Car Insurance Policies

What is Car Insurance?A car insurance is the policy that covers one’s car against all kinds of…See More
19 hours ago
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
yesterday
Tom Clark posted a blog post

Reasons to Sell Your Dead Car to Car Removal Companies

Your old car just stopped working. When you called a mechanic to have a look at it, they gave you…See More
yesterday
Derek C. Dean posted a blog post

Hard skills Vs soft skills or hard skills and soft skills- which is optimal?

Soft skills and training programs for the same seem to be hogging the limelight in recent times.…See More
yesterday
Umair Amjad posted a blog post

The Perks of Using Armored Cars & Bulletproof Vehicles

Security is a prime concern for every human being. When it comes to security, then people do not…See More
Sunday
Rob Gehring posted a blog post
Friday
Scot Eisenfelder posted a video

Why the Service Write Up Is Critical

Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
Friday
Jim Flint posted a blog post

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
Friday
John Sternal posted blog posts
Thursday
Veronica Dunford posted a blog post
Thursday
Stephen Coambes posted a blog post
Thursday
Damian Boudreaux posted a blog post

Relationship Selling - Begin The Shift Now

Gooooooooood Morning! And thank you again for joining us in another video in the series, [name].…See More
Thursday
Steven Laureys posted a blog post
Aug 14
John Sternal posted blog posts
Aug 14
Harris Scott posted blog posts
Aug 14
Reynalda Lor posted a discussion

Roofing Option For Garage?

Greetings!We are looking for the best roofing option for our dealership garage nowadays. In the…See More
Aug 13

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service