Volker Mendritzki
  • Male
  • calgary, alberta
  • Canada
  • CF Marketing Group
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Vendor Partner
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CF Marketing Group
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Chrysler Canada"">http://Toyota Canada
Chrysler Canada
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The auto sector is one of two primary vertical markets we focus on. We bring new ideas and new approaches to manufacturer and dealer promotions.

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Volker Mendritzki's Blog

7 Tips for More Effective QR Code Promos

Posted on April 28, 2011 at 11:48am 0 Comments

My blog post on QR codes generated the highest number of comments of any recent posts.  There is a tremendous amount interest among marketers looking to use QR codes in a vast array of marketing applications - from business cards to use on race cars to in store merchandise tagging.…


Auto Show Engagement Opportunities

Posted on March 16, 2011 at 2:40pm 0 Comments

The Calgary auto show I visited last week probably has the same format as other auto shows across the country.  It provides a great opportunity for manufacturers to strut their stuff - lots of glitz, some glamour and plenty of consumer interest.  After all, this is one of the few events where consumers pay for the privilege of being qualified and sold to.

I’m not privy…


Investing in sponsorships? What is your activation plan?

Posted on February 24, 2011 at 12:08pm 0 Comments

I recently was speaking with a marketing manager with one of the major Detroit manufacturers.  He indicated more of his dealer network and dealer association groups are investing in local or regional sponsorships.  A key issue for many is how to get measurable returns from their sponsorship investment.

A important part of any sponsorship is an effective sponsorship activation program. And the…


Auto Show promotions that deliver after the show is over

Posted on November 3, 2010 at 11:01am 0 Comments

Automotive marketers are in the midst of planning their promotions for the upcoming auto show season. These shows are a prime opportunity to reach both casual car shoppers and serious buyers with the latest offerings and even a glimpse into the future. Across the country tens of thousands of curious onlookers will pay for the privilege of being courted by all the major domestic and import brands.

But can the…


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