The Calgary auto show I visited last week probably has the same format as other auto shows across the country. It provides a great opportunity for manufacturers to strut their stuff - lots of glitz, some glamour and plenty of consumer interest. After all, this is one of the few events where consumers pay for the privilege of being qualified and sold to.
I’m not privy…Continue
I recently was speaking with a marketing manager with one of the major Detroit manufacturers. He indicated more of his dealer network and dealer association groups are investing in local or regional sponsorships. A key issue for many is how to get measurable returns from their sponsorship investment.
A important part of any sponsorship is an effective sponsorship activation program. And the…Continue
Automotive marketers are in the midst of planning their promotions for the upcoming auto show season. These shows are a prime opportunity to reach both casual car shoppers and serious buyers with the latest offerings and even a glimpse into the future. Across the country tens of thousands of curious onlookers will pay for the privilege of being courted by all the major domestic and import brands.
But can the…Continue