Social Media and Mobile Marketing


Social Media and Mobile Marketing

social media what works 

Why Mobile Marketing 

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Latest Activity: Feb 14, 2014

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Comment by Fred G. Slabine on February 14, 2014 at 5:18pm
Although many business owners approach SEO and PPC as completely distinctive strategies, they both are efficient in helping you boost search engine ranking, improve social media reach, and enhance brand awareness. There is a variety of ways that SEO and PPC efforts can complement one another and generally, it leads to a more successful search marketing strategy. A top SEO expert can help you with running a rewarding paid search campaign, while also implementing complimentary, organic optimization tactics.
PPC or pay-per-click can leverage your SEO marketing efforts. Cost-per-click internet advertising model is used to drive traffic to a website. Basically, the advertisers pay website owners each time someone clicks on their ad. In regards to search engines, advertisers bid on keywords that are useful to their target audience or market. PPC displays these advertisements or “banner ads” to appear on search engine results based on its valuable content. A pay-per-click campaign is similar to an auction where your business competes for position against other advertisers.
Pay-per-click is designed to allow a much quicker return in visibility and conversions, while SEO is used as a long-term strategy for building a community to amplify organic presence. SEO can sometimes take a long time to help your business rank #1 organically on search engine results pages. On the other hand, advertisers can use PPC banner ads to appear above SEO organic results, within minutes of launching a promotional account. Similar to search engine optimization, it is ultimately the content and relevancy of your advertisements that are vital in getting ads to show in top position.



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