Staff Writer
  • Dearborn Heights, MI
  • United States
  • ChannelNet
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Customer Retention - Current Methods and Pain Points

Started Oct 30 0 Replies

Customer retention is so valuable in the auto industry. It costs less to build a relationship with an existing customer than continually market and search for new ones. What are some current methods…Continue

Tags: revenue, sales, loyalty, retention, customer

 

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Staff Writer posted a blog post

OneClick Loyalty Blog: 60 Seconds to Increased Revenue

According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.In another study by Google, 70% of people who used YouTube as part of their car buying process were influenced by what they watched.Are you…See More
Nov 7
Staff Writer posted a blog post

Why You Should Sponsor Local Sports to Increase Retention

The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The emotions are high!Sports is all about emotions too. The highs of championships,…See More
Oct 31
Staff Writer posted a discussion

Customer Retention - Current Methods and Pain Points

Customer retention is so valuable in the auto industry. It costs less to build a relationship with an existing customer than continually market and search for new ones. What are some current methods to retain customers you already have? What are some pain points?See More
Oct 30
Staff Writer posted a blog post

Forget Millennials, Here Comes Generation Z

Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the retail and business world as the Millennial generation starts to enter middle age.Fearfully known as “…See More
Oct 30
Staff Writer posted a blog post

Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.Very recently, it all changed.Forget demand-forecasting. Welcome demand-sensing.With an on-demand culture…See More
Oct 27

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Staff Writer's Blog

OneClick Loyalty Blog: 60 Seconds to Increased Revenue

Posted on November 7, 2017 at 10:40am 0 Comments

According to a Google Automotive Shopper Study, 46% of consumers visit a dealership’s website after watching video content.

In another study by Google, 70% of people who used YouTube as part of their car…

Continue

Why You Should Sponsor Local Sports to Increase Retention

Posted on October 31, 2017 at 1:03pm 0 Comments

The peak of excitement for a car buyer is the moment they drive their new vehicle off the lot. What better feeling is there for a customer than to drive away with something better and newer than what they arrived in. The…

Continue

Forget Millennials, Here Comes Generation Z

Posted on October 30, 2017 at 11:00am 0 Comments

Just when you thought you grasped how to talk to the Millennials, Generation Z started to arrive. Born between 1996 and 2010, this new generation is poised to disrupt the retail and business world as the Millennial generation starts to enter middle age.

Fearfully known as “…

Continue

Demand-Sensing Continues to Increase Cross-Sell, Upsell and Leads

Posted on October 27, 2017 at 2:20pm 0 Comments

Forecasting consumer trends is nothing new. In fact, almost 200 years ago, a forecasting model was used to determine seasonal patterns of weather, but was then also utilized for marketing purposes. It was simply a matter of data collection to forecast future patterns.

This led to supply chain management issues such as inaccurate demand forecasting, a glut of supplies, or not enough inventory.

Very recently, it all…

Continue

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