"You're on the right track with your focus on conversion. I have been the GM at Lexus, and GM/Partner with Honda and Dodge franchises. I also just finished up my Masters in Internet Marketing via the University of San Francisco and my Board…"
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David G Briand
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David G Briand replied to Joe Clementi's discussion Are you doing pay-per click advertising? What are the results? in the group General Managers 20-GroupDavid G Briand joined Joe Clementi's group
General Managers 20-Group
Forum where General Managers, Dealers, Fixed Operations Managers and Business Leaders can come to share idea's and suggestions. We would love to hear your "best idea". Share your success stories and your best practices.See More
David G Briand is attending Ed Brooks's event
Dale Pollak Webinar: No Charge at Online Webinar
July 19, 2010 from 11am to 12pm
Dale Pollak Webinar: Breakthrough Paradigms for the Variable DepartmentJuly 19th at 11:00 am - 12:00 pm Central TimeThe auto industry has recognized the used car department as the cornerstone of variable profitability. However, there are significant challenges facing dealers today due to a more transparent, Internet-driven marketplace. Dale Pollak, a leading used car expert and best selling author, will present breakthrough paradigms for the variable department including new processes and…See More
David G Briand commented on David G Briand's blog post 7 Easy Ways to Generate 400% More Online Leads - Part 1"Great Point Nick! I have always made getting a BDC in my stores a top priority for that very reason. Getting the leads into the hands of someone who is bought into, and accountable for, seeing the leads in your funnel and moving down to the bottom…"
David G Briand posted a blog post7 Easy Ways to Generate 400% More Online Leads - Part 1
The Good, The Bad ... The Opportunity!There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.Now, we aren't talking about selling cars online here ... cuz that just ain't gonna happen. What we are talking about is conversion ...…See More
David G Briand commented on Harold Elam Jr.'s blog post Making The Internet Work For You"@cathy - you are right in the fact that links are a key. The saying goes ... Content is King and Links are Queen in regards to improving rankings. When it comes to linking Cathy, you are looking for sites to "pass you their link…"
Profile Information
- Which best describes you?
- Trainer
- What company do you work for (or own)?
- Independant Consultant
- What is your current position within your organization?
- Owner
- What is your company website?
- http://www.theupgradesale.com
- What is your Facebook page/URL?
- http://theupgradesale.com
- What is your LinkedIn page/URL?
- http://www.linkedin.com/in/davidbriand
- How did you specifically hear about dealerELITE? If referred, who?
- Chris Saraceno on Linkedin
- Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
- I have been a Sales Person, Sales Manager, GSM, GM and Partner in the Car biz. I have work with Lexus, Toyota, Honda and Chrysler over the last 12 years.
I have recently (last 5 years) become so totally obsessed with inbound and internet marketing, that I spend all my free time of the last two years studying for and recently receiving both my Master's in Internet Marketing from the University of San Francisco and my board tested Dissertation in both Conversion Rate Optimization and Web Analytics from Market Motive. I am also a Certified Google Advertising Professional and a Certified Google Analytics Practitioner.
I am passionate about the bottom-line and I always hated the fact that I was spending 20, 30, 50 thousand a month in print, direct mail and radio and I could not quantify an ROI. That all changed when I realized that not only in Internet Marketing a sky high ROI, but it is ultra-quantifiable.
I love it and it is my passion!!
David G Briand's Blog
7 Easy Ways to Generate 400% More Online Leads - Part 1
Posted on June 8, 2010 at 1:50pm 1 Comment 0 Promotions
The Good, The Bad ... The Opportunity!
There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.
Now, we aren't talking about selling cars online here ... cuz that just… Continue
There is so much good to focus on when we look at how the car biz is amping up and accepting the formally fear inducing world on online marketing. That's why I hate focusing on the negatives, but alas, how can we ever grow unless we admit, identify and analyze our failures. Website conversion is one of those failures.
Now, we aren't talking about selling cars online here ... cuz that just… Continue
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