David Metter
  • Buford, GA
  • United States
  • AutoHook powered by Urban Science
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David Metter posted a blog post

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, Traffic Conversion Analysis (TCA). TCA, powered by near real-time…See More
Sep 13
David Metter posted a blog post

Do You Have The Power To Know What You’re Losing?

  | By David MetterThe number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have to excavate through mountains of analytical ruins in hopes of uncovering a single data-driven insight that may or may not impact their sales goals. Not to mention the hurricanes and natural disasters that have further obstructed an…See More
Sep 11
David Metter posted a blog post

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any specific vehicle of interest…See More
Aug 25
David Metter posted a blog post

IS VENDOR INTEGRATION THE NEW INNOVATION?

by David MetterA Tale That Proves 2 Technology Leaders are Better Than 1Too many companies these days suffer as a result of being close-minded. They think innovation means constantly developing new solutions to better service dealers and OEMs. I’d like to challenge that mindset. What happened to sticking with what you’re best at? I’m not saying don’t dream big, but I am recommending you dream a little smarter. Too often vendors attempt to do things they’re never going to be good at. For…See More
May 1
David Metter posted a blog post

5 Reasons to Attend PCG's Automotive Engagement Conference

1. The Mission…QUALITY > QUANTITYUnlike any other conference in digital history, the Automotive Engagement Conference began as a collective mission to expose all digital entities guilty of not delivering QUALITY, measurable solutions to dealers. It all began as a dream, or more so, it began when industry leaders…See More
Mar 21
David Metter posted an event
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Webinar: Recipe for Success (Tactical Advice for Growth in a Flat or Down Market) at https://attendee.gotowebinar.com/register/8379488447005868803?utm_source=AUTOHOOK+CONTACTS&utm_campaign=1370dad0c7-EMAIL_CAMPAIGN_2017_02_07&utm_medium=email&utm_term=0_696bab99b9-1370dad0c7-

March 8, 2017 from 2pm to 3pm
Please join AutoHook president, David Metter along with the masterminds behind String Automotive, Kain Automotive, and ActivEngage for a rare webinar opportunity this Weds, March 8th @ 2 PM EST. Details are below. Register Here!RECIPE FOR…See More
Mar 1
Israeli rothman commented on David Metter's blog post BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
"Organic content marketing is best, and since the dealership has plenty of content, updates, specials, and floor-whores with wasted hours, a comprehensive redo of advertising policies is prudent in most dealerships. The problem is management's…"
Feb 17
DealerELITE commented on David Metter's blog post BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend
"Thank you for sharing"
Feb 17
David Metter's blog post was featured

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a…See More
Feb 15
David Metter posted a blog post

BOTS EXPOSED: Defining & Uncovering Your Wasted Ad Spend

Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of visitors that either complete a…See More
Feb 15
David Metter posted a blog post

ARE YOU IN THE DARK? The Dark Truth About Bot Traffic

Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However, advertisers have lived within the…See More
Feb 6
David Metter posted a blog post

AutoHook Powered by Urban Science Provides Open API Access to Their Industry Leading Redemption Platform and Attribution Engine at No Cost

AutoHook powered by Urban Science announced they are providing all vendors with free and open access to their private offer and redemption API in efforts to streamline and advance actionable automotive data.DETROIT, MICHIGAN (PRWEB) JANUARY 24, 2017AutoHook has taken the first…See More
Jan 24
steven chessin commented on David Metter's blog post VDP Views are the Top KPI...and Other Data Myths
"David -  Of course every vendor will tell you their piece-of-the-puzzle is most important. "Ask a carpenter how to improve the world and it will be with wood,  hammer, and nails."  ----  The VDP is the most important…"
Dec 16, 2016
David Metter posted a blog post

VDP Views are the Top KPI...and Other Data Myths

MYTH #1: VDP views are the metric that matters most. Since when did VDP views become more important than sales? This is not an attempt to downplay the importance of driving traffic to your VDPs. Reputable evidence exists around VDPs being one of the last digital destinations car shoppers touch before visiting a…See More
Dec 15, 2016
David Metter posted a blog post

What You Need to Know About DMPs

DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the automotive industry, just waiting to be analyzed. What are DMPs? For those of you that don’t know, the acronym stands for Data Management Platforms. Think of a DMP as a digital warehouse of data, designed…See More
Dec 1, 2016
David Metter posted a blog post

We’ve Got The Data! Now What? (Top 3 Takeaways From The J.D. Power Data Expert Panel)

If anyone experienced the great misfortune of not being able to attend AutoHook’s J.D. Power AMR panel that had attendees lined up against the walls, I’ve got you covered. Below is a condensed collection of key insights from the session, We’ve Got the Data! Now What?I know you’re probably all tired of hearing the term “big data.” You…See More
Nov 9, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
AutoHook powered by Urban Science
What is your current position within your organization?
President, Automotive
What is your company website?
http://www.hooklogic.com
How did you specifically hear about DealerELITE? If referred, who?
Friend
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. 

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership. 

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable. 
 
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.

David Metter's Blog

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

Posted on September 13, 2017 at 11:10am 0 Comments

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…

Continue

Do You Have The Power To Know What You’re Losing?

Posted on September 11, 2017 at 10:56am 0 Comments

 

 | By David Metter

The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have to…

Continue

AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

Posted on August 25, 2017 at 1:37pm 0 Comments

AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any…

Continue

IS VENDOR INTEGRATION THE NEW INNOVATION?

Posted on May 1, 2017 at 11:30am 0 Comments

by David Metter

A Tale That Proves 2 Technology Leaders are Better Than 1

Too many companies these days suffer as a result of being close-minded. They think innovation means constantly developing new solutions to better service dealers and OEMs. I’d like to challenge that mindset. What happened to…

Continue

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Blog Posts

Unstoppable is Here

Posted by Dave Anderson on September 26, 2017 at 4:57pm 0 Comments

Yesterday, my newest book Unstoppable was released worldwide, and already it is beginning to pop up on store shelves everywhere. If you've been listening to my podcast,…

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What is Training Worth?

Posted by AWN INC on September 26, 2017 at 12:10pm 0 Comments

In my career, I have trained over 200 warranty administrators and zero horses. The reason for that is that I know warranty like I know my own name and I know nothing about training horses. In fact, when they put me in the old folk’s home, I will…

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How to Master the Art of Enthusiasm

Posted by Dave Anderson on September 26, 2017 at 12:01pm 0 Comments

Among the eight key traits that game changers possess and consistently bring to all that they do is enthusiasm. What separates the game changers from the other three performance groups (undertakers, caretakers, and playmakers) in terms of…

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Compact Cars and Compact Crossover Prices Go Up

Posted by Black Book on September 26, 2017 at 11:25am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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