David Metter
  • Buford, GA
  • United States
  • AutoHook powered by Urban Science
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HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

| by David MetterCould it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This is either a huge stretch or some sort of joke. However, recently uncovered sales training documents dating…See More
Oct 31

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
AutoHook powered by Urban Science
What is your current position within your organization?
President, Automotive
What is your company website?
http://www.hooklogic.com
How did you specifically hear about DealerELITE? If referred, who?
Friend
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David brings a wealth of automotive knowledge and experience to AutoHook powered by Urban Science, both from a dealer and service provider perspective. As President of AutoHook, David leads strategy, product, sales, and marketing for the industry leading provider. As the co-architect of the product suite, he works with OEM’s, agencies, vendor partners, and dealers to increase lead conversion, showroom visits, sales attribution, and brand Loyalty & Conquest rate.

Prior to starting AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share, while dramatically decreasing advertising spend per vehicle sold.  David previously headed sales for Autobase for nearly 5 years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor. 

He began his career on showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and moved his way up, eventually to General Manager of a dealership. 

David is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including Digital Dealer, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable. 
 
David is an avid automotive enthusiast and lives in Suwanee, GA with his wife, Loni and their 6 children.

David Metter's Blog

HOW TO SELL CARS IN 1939: Uncovered Documents Reveal Not Much has Changed...

Posted on October 31, 2017 at 3:23pm 0 Comments

| by David Metter

Could it be possible that the secret to selling cars in today’s multi-touch, exponentially data-driven society is exactly the same as it was prior to World War II? I know what you’re thinking. This…

Continue

AutoHook Unleashes Traffic Conversion Analysis (TCA) To Provide Dealers With Groundbreaking Visibility Into Their Market’s Sales Trends

Posted on September 13, 2017 at 11:10am 0 Comments

AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially…

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Do You Have The Power To Know What You’re Losing?

Posted on September 11, 2017 at 10:56am 0 Comments

 

 | By David Metter

The number of automotive reports dealership managers receive in a typical month drastically differs from the number of reports that empower them to take immediate action based on sales data only hours old. It’s as if dealers in today’s world have to…

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AutoHook Integrates with Top Dealer Website Providers to Give Dealers Advanced Vehicle Targeting Capabilities

Posted on August 25, 2017 at 1:37pm 0 Comments

AutoHook has announced they have completed the integration process with the industry’s top leading website providers. Mutual clients of AutoHook and the affiliate companies listed below are now set up to successfully target and incentivize customers to visit dealer showrooms based on any…

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SWAPALEASE.COM SURVEY ON INCENTIVES SHOWS MORE DEALERS INCREASING INCENTIVES ON LEASES IN 2017

Posted by John Sternal on November 17, 2017 at 2:27pm 0 Comments

Swapalease.com, the nation’s largest online car lease marketplace, today unveiled results of its latest survey on incentives, with dealers saying they’re…

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El Segundo car accident lawyer

Posted by Samuel on November 17, 2017 at 5:00am 0 Comments

El Segundo Personal Injury

You should never need to experience after your El Segundo auto crash due to the neglect of an additional. An accident lawyer experienced in assisting victims of vehicle collisions in El Segundo gets you the compensation you are…

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Serent Capital Invests in CallRevu, Automotive’s Top Performing Call Management Solution

Posted by DealerELITE on November 16, 2017 at 6:23pm 0 Comments

Serent Capital Invests in CallRevu, Automotive’s Top Performing Call Management Solution



Baltimore, MD – November 16, 2017 – CallRevu, a leading provider of automotive dealer call management software that delivers dealership customers… Continue

#40 Episode: How to Build an Unstoppable Culture

Posted by Dave Anderson on November 16, 2017 at 2:02pm 0 Comments

Bonus Thurs Episode: Dave & special guest David A Gillum Jr., GM of America’s #1 volume Mazda dealership, Galpin Mazda discuss what it takes…

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