Marissa Marazzi
  • Tampa, FL
  • United States
  • intice
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Marissa Marazzi's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
intice
What is your current position within your organization?
Content Marketing Manager
What is your company website?
http://www.intice.com
What is your LinkedIn page/URL?
http://www.linkedin.com/in/marissa-marazzi-6448b264/
How did you specifically hear about DealerELITE? If referred, who?
Boss
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Hello, my name is Marissa I have grown up in the automotive industry being that my dad has owned/owns/ runs several automotive dealerships since my birth. With that being said, I'm extremely close with my dad and we have always found mutual ground for our passion towards marketing. Starting my career I have worked in automotive but with a creative twist; Working for an automotive advertising agency, automotive technology startup and now I work for a really awesome digital marketing agency specified in automotive. Specifically, it's called intice where we offer and Lead Conversion and Incentive Marketing platform and tools for automotive dealers. My job title is "content marketing manager" so I spend most of my time researching the internet on a hybrid of digital marketing and automotive - then producing content geared towards these domains as well as run our digital marketing, copy and website for our company. What I can offer is a creative outlook on enhancing the online purchase journey for consumers online and a genuine passion for being a part of such a progressive industry with many moving parts. :)

Marissa Marazzi's Blog

[Case Study] How Incentive Website Technology Made Sun Toyota’s Conversions Increase 57%

Posted on April 7, 2017 at 4:30pm 0 Comments

With new management, Sun Toyota has undergone a serious digital facelift. Thanks to the high-impact digital efforts, Sun Toyota has increased conversions 57%, shown appointments 48%, and increased actual delivered sales year over year 39%.…

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Blog Posts

How to Tailor the Brand Experience for the Decision Maker

Posted by Anne Fleming on February 21, 2018 at 12:08pm 0 Comments

It’s critical to create ways to tailor your consumer brand experience to the female buyer. She is your number one referral source and the key decision maker of 85% of all purchases at your dealership.

We recently had the distinct privilege…

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The Customer Is Right.

Posted by Rob Gehring on February 21, 2018 at 9:43am 0 Comments

I’m not going to be bold and say the customer is always right. Frankly, they are not…

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Why Dealers Should Embrace Digital Retailing

Posted by Bill Wittenmyer on February 21, 2018 at 9:14am 0 Comments

All indicators point to 2018 as a milestone year for automotive digital retailing.

 

Manufacturers including Ford, Toyota and BMW are working to develop products that allow customers to buy a…

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#65: 7 "Be's" for Game Changer Relationships

Posted by Dave Anderson on February 20, 2018 at 2:43pm 0 Comments

Game changers aren't just in it for themselves. They bring others along with them on the journey to becoming unstoppable, and impact them in a positive way. But first they have to "be" 7 things. Find out what they are in the newest episode of The…

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