Myril Shaw's Page

Profile Information

Which best describes you?: Vendor Partner

What company do you work for (or own)?: CarWoo

What is your current position within your organization?: VP Dealer Relations

What is your company website?: http://carwoo.com

What is your Facebook page/URL?: http://www.facebook.com/myril.shaw

What is your LinkedIn page/URL?: http://www.linkedin.com/profile/view?id=1370521&authType=NAME_S...

How did you specifically hear about DealerELITE? If referred, who?: Everyone in the industry

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: I represent CarWoo! We help dealers to gain access to the 55% of buyers who shop and research entirely on line and never submit a lead form. We want to help dealers succeed in ways that they never have before.

Myril Shaw's Blog

You Never Saw Them Coming – Engaging Online Buyers Who Don’t Submit

Posted on August 30, 2013 at 9:51am 0 Comments 1 Like

It is becoming more difficult and less cost effective for dealerships to attract customers through traditional lead paths. Privacy and spam concerns, as well as years of mismanaged lead programs, have soured the consumer on using quote forms on either dealership or third-party research sites. In fact, according to JD Power, 55 percent of all car buyers in 2012 did all of…

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Looking Forward to AutoCon 2013!

Posted on August 26, 2013 at 12:38pm 0 Comments 1 Like

To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!

See you there!

Myril

“You Never Saw Them Coming” – Engaging Online Buyers Who Don’t Submit Leads By CarWoo! VP at AutoCon 2013

BURLINGAME, Calif., August 26, 2013 – CarWoo!, the leading online…

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Would You Rather Have Leads or Customers?

Posted on August 9, 2013 at 9:43am 0 Comments 1 Like

In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote” or “Contact Us” form on a website to obtain that…