The average amount those negotiating to purchase a vehicle went up on their offers when sitting in soft chairs, according to a recent study by researchers at MIT, Harvard and Yale. Those who sat in…Continue
The average amount those negotiating to purchase a vehicle went up on their offers when sitting in soft chairs, according to a recent study by researchers at MIT, Harvard and Yale. Those who sat in hard chairs were shrewder offering only $896.50 more. The researchers concluded that our sense of touch can influence our decisions in ways we may not be aware of. Rick NahatF&I Resourceswww.fandiresources.comSee More
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"Make a pay plan that's not impossible. So many Dealers dangle an unobtainable carrot that only frustrates the producer. Take into consideration what the Dealer is packing to your aftermarket products? If you put too many financial restraints on…"
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As many of you know, I've been involved in this industry since cars took leaded gas. There have been many changes. Some good, some not so much. One thing that has seemed to be a constant is selling extended service contracts in your service…