Learn how the top dealer groups in the country are measuring internet department successand how you can too.
Complimentary Webinar, Wednesday March 27, 2013, 10:00am Mountain Time
An internet department can be a well-oiled machine, or a clunker ready for the scrap yard. Learn what metrics you need to manage from department down to the individual sales in order to get the most profit out of your Internet Department or BDC. Most internet departments run between 40%-50% efficiency. Imagine if you could increase sales by 10, 20, or 30 units without buying any more leads. There are industry benchmarks for every step of the internet lead life cycle. If you are managing the wrong metrics for success, than you may be leaving money on the table.
In this webinar, Brad Hampton will show you how the top dealer groups in the country are measuring internet department success. He will reveal the top metrics that the OEM is looking at, and the ones your competitor doesn’t want you to know. If you hold your staff to the metrics in this webinar, you can increase the efficiency and sales of your Internet Department immediately. There is no magic wand, but there is quantifiable, actionable data that you should be looking at on a daily, weekly, monthly, quarterly, and yearly basis. Join us for this webinar and stop letting good customers fall through the cracks.
Presented by: Brad Hampton, Marketing Manager, KPA
Brad Hampton joins KPA as a Marketing Manager after working as a Digital Marketing Manager for 7 dealerships. He has experience with launching and managing dealer websites, developing successful internet departments, managing dealer CRM systems, and sales training. He was featured in Wards Automotive for his success using CRM systems to target customers and increase off-brand used car sales. Brad uses his knowledge and experience of working on both the dealer and vendor side to enhance a dealers digital presence, and optimize on every sales opportunity.