Buying a car is a sensory affair. No matter how technologically advanced we get, customers will still want to see, feel, touch, and smell their new vehicle, but they also want to do as much of the transaction as possible online. Three top dealers will share strategies and campaigns they are using, including new online tools, to reduce or improve the time consumers spend in the dealership. Hear how they are influencing the customer experience and giving their stores a real competitive advantage.
Executive Vice President, John Elway Dealerships
Executive Managing Partner, Evergreen Chevrolet
Sr. Director New Vehicles, AutoNation