Studies have proven that video added to an email gives a far more emotionally compelling message and video added to a dealer website boosts engagement by providing virtual test drives. In fact, there has been a 220% increase in year over year growth in auto video watch time.So if car shoppers love watching auto videos and car shoppers only visit 1.2 dealerships before buying a car, every dealer should be asking themselves, “WHAT VIDEO STRATEGIES DO I NEED TO GET SHOPPERS TO VISIT MY…See More
When discussing success in business, data is your friend. The numbers simply don’t lie! In this engaging 1 hour webinar, Brent Wees will help Dealers build stronger process and marketing strategies thru a more comprehensive dive into new data and detailed analysis. He will share two case studies of dealerships who chose to invest in leading edge automation technologies… and what they discovered along the way that also radically changed their strategy for the future. Attendees will learn how…See More
In this age of ever advancing technology and increased online connectivity, we’re seeing a fundamental shift in the car-shopper journey…and marketers should be worried! Research proves that the attention span of the average online consumer grows increasingly shorter and they now take unscripted, non-linear paths to purchase. Furthermore, brand loyalty is waning as shoppers become more loyal to their needs in the moment. And it’s all because of those darn cell phones. Mobile has fractured the…See More
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I am the Marketing Executive for an award-winning technology company based in Rockville MD which specializes in providing the most powerful technology tools and internet solutions to the automotive industry. Dealer On helps each client establish a unique company image and presence on the Internet through: expert website design services, the most powerful Social Media solutions, simply the strongest SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques, comprehensive reporting and a detailed customized approach to each and every client.
Additionally, I am also the host and moderator of DealerOn's free national webinars. The weekly installments of our continuing education series are held every Thursday at 9am PST/ 12 noon EST. For more information, check us out at www.dealeron.com/webinars.