Steve Lace from Royal Automotive Group will showcase the innovative Digital Retailing solutions that have helped his dealerships become pioneers in the space and the lessons learned along the way. Hear straight talk on technology, processes and people that cleared up the bottlenecks his dealerships faced and how and why he chose to implement buying centers that served prime and subprime buyers better and cut deal times from 2 hours to just 25 minutes.
This is your chance to learn directly from a proven leader in Automotive Digital Retailing. You simply can’t afford to miss this presentation! Register now!
PRESENTER: STEVE LACE, longtime Corporate Director and former Chief Operating Officer of the Royal Automotive Group in Tucson, AZ which has 9 dealerships and 2 collision centers. Steve is also a Board Member and Consultant to the #1 Cochran Automotive Group in Pittsburgh, PA. When it came to Digital Retailing, it wasn’t enough to be a successful dealer executive. He saw a necessity that dealers needed – and he set out to make it happen. He even guided the Royal Dealerships to become the original pilot and retailer that assisted in the development and beta-testing of this new technology. Steve is a Founding partner of Libra, a software application for rapid in-depth credit analysis designed for use in digital retailing. Libra was acquired by Digital Air Strike in January of 2019 and this nimble technology is sure to become an essential tool for dealers to improve their online sales.