Some business owners consider content development a low priority task leaning more heavily on paid media strategies. One of the reasons why this occurs is the business never invested in content writers nor do the executives feel comfortable with writing themselves.
 
Although businesses outsource many tasks to consultants, I have observed that some company owners don’t feel comfortable with an outsider telling their story. I have witnessed many “content stalemate” scenarios in which a company website is a bare bone display of facts which lacks current, compelling content for in-market shoppers.
 
How would you rate the content quality on your website? How could your business benefit from an earned media strategy?
 
Maybe this research from Conductor will inspire some of my colleagues to rethink their owned media strategy. If you need help, reach out to me. PCG has great content writers that have experience in many industries.

Views: 103

Reply to This

Replies to This Discussion

Spot on, almost all auto and real estate sites suck. In addition, the dealers buy from lead generators, who do a terrible job for them and the consumers, turning Joe customer into the Internet shopper from hell, and out-ranking the dealers website on search. These practices are not only ridiculous and stupid, they are expensive, from driving up PPC costs to reducing Gross profits and making the shopping and buying experience terrible. Pack mentality, they all go to a twenties meeting, and buy the same schlock, outdated before it is ever presented, duplicate content spread all over hell. Learn more here: http://israelirothman.com/independent-publishing-and-markets-new-me...

RSS

Latest Activity

Simon Hopes posted a blog post

The Benefits of Buying a Car from a Ford Dealership

Buying a car is a major financial decision that can require extensive deliberation and thought. The…See More
yesterday
Derek C. Dean posted a blog post

Self Control – Important Factor to Exercise Success

Self-control is the ability to regulate one’s emotions, thoughts, and behavior in the face of…See More
yesterday
Cynthia Madison posted a blog post

5 ways to increase your dealership business's revenue

A dealership can be a very profitable business whether you sell used or brand-new cars. However,…See More
yesterday
Mike theCarGuy Correra posted a video

Training Needs Follow Up

Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.
yesterday
Doug Van Sach posted a blog post
yesterday
Jim Flint posted a blog post
yesterday
Yogesh Sashi posted blog posts
Friday
Adam Swanson posted a blog post
Thursday
Dave Anderson's blog post was featured

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
Wednesday
Dave Anderson posted a blog post

Four Steps to Productively Process Disappointment

Disappointments are a fact of life. The question isn't whether we'll experience them, but whether…See More
Tuesday
Sally Whitesell's blog post was featured
Tuesday
Bill Wittenmyer's video was featured

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't providing.
Tuesday
Simon Hopes posted a blog post

American Made New Ford Trucks for Sale!

This is a unique time in history because we are witnessing the rebranding of America on the global…See More
Monday
Bill Wittenmyer posted a video

#WittsWiseWords: Do You Know What Your Competitors Are Doing

Scoping out your dealership competition is good business. Bill Wittenmyer says it can help you determine what prospects want that you currently aren't provid...
Monday
Michael Trasatti posted a video

How to Work With Millennials

Mike Trasatti shares his thoughts about hiring and working with Millennials in this video blog.
Monday
Jim Flint posted a blog post
Oct 11
Sally Whitesell posted a blog post
Oct 11
Lehel Reeves posted a video

How Video Leads to More Sales

Lehel Reeves shares why consumers prefer video and how dealerships can lose sales if they fail to provide it.
Oct 11
Dave Anderson posted a blog post

Develop More Mental Toughness and Killer Instinct

No matter what level you're at, whatever your role, whatever your sport, if you're committed to…See More
Oct 10

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service