Found this great article from car-buy-her.com, which gives a great overview of where dealerships are right now in terms of marketing successfully and accurately to female car buyers. It also talks about where dealerships need to be focusing to improve their marketing and communication strategies to attract female buyers.
A few good questions asked include:
- How effectively are we targeting female consumers?
-How well are we relating to women?
-How do we build continuity and consistency in marketing to women to increase sells and repeat business?
What questions do you ask yourself, your marketing team, and your dealership when it comes to engaging with female car buyers?
Read the article: http://www.car-buy-her.com/marketing-plan-article.htm
Hey Nannette, really interesting!
Please let me know your thoughts about these topics I pointed out - analizing the automotive Italian reality and...Women!