Nannette Staropoli
  • Female
  • Bonita Springs, FL
  • United States
  • MARKIT Group
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Nannette Staropoli's Discussions

Competition for new car leads just got more interesting ~ Google enters direct vehicle lead generation

Started this discussion. Last reply by Outsourced BDC Nov 30, 2011. 2 Replies

Google has announced its intention to craft a web space specifically for car shoppers. Top companies will be listed based on competitive bidding. Could be a potential game changer for companies like…Continue

Tags: lead, generation, marketing, Group, MARKIT

Does your dealership marketing plan include 'her' ?

Started this discussion. Last reply by Maurizio Sala Nov 19, 2011. 1 Reply

Found this great article from car-buy-her.com, which gives a great overview of where dealerships are right now in terms of marketing successfully and accurately to female car buyers. It also talks…Continue

Tags: plan, targeting, marketing, buyers, car

Google Places Removes 3rd Party Reviews... How Will Dealer Rating/Review Sites Respond?

Started this discussion. Last reply by Nannette Staropoli Jul 27, 2011. 22 Replies

Big news for dealerships: Google Places has removed its 3rd party reviews from the first page of Google Maps. In other words: they no longer aggregate ratings and reviews from other sites and display…Continue

Tags: Staropoli, Social, Sites, Third, WorldDealer

 

Nannette Staropoli's Page

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
MARKIT Group
What is your current position within your organization?
Principal, Chief Social Media Officer
What is your company website?
http://markit-group.com
What is your Facebook page/URL?
http://facebook.com/markitgroup
What is your LinkedIn page/URL?
http://www.linkedin.com/in/nanstarr
How did you specifically hear about DealerELITE? If referred, who?
One of our automotive clients
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
I am the founder of a integrated marketing and public relations firm that delivers best of breed marketing solutions for the automotive industry. MARKIT Group helps its clients reach their full potential and increase visibility and revenue through Social media marketing, net marketing, event marketing, reputation management and monitoring, creative advertising and outreach, and much more. As a member of the dealerELITE community, I will share my own automotive industry experience and best practice solutions, as well as providing relevant content and thoughtful commentary where appropriate. I look forward to learning from and contributing to this community!

Nannette Staropoli's Blog

Online Auctions - Friend or Foe?

Posted on April 27, 2012 at 3:30pm 1 Comment

We all use traditional methods -- and now increasingly digital methods, such as Craigslist, Cars.com, and Autos.com -- to scout for used cars. Getting the best results can be a challenge, especially in today's economy: it takes consistent monitoring and persistent effort to find quality used vehicles.



Are any of you leveraging alternative methods to add used cars to your inventory? Most auto auction houses have evolved to now offer online auctions, and during a recent search for a…

Continue

Facebook Social Media Tip ~ Friend Networking ~ MIG Tip #101

Posted on November 30, 2011 at 1:30pm 0 Comments

During MARKIT Group social media training sessions, we discover that in an effort to be efficient, training classes often have a wide range of participants - some very experienced, others totally new to social media.  On that note, we will be posting weekly social media tips in an effort to provide some quick and easy tips that users of all experience can utilize.

 

Friday Facebook Social Media…

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