Rob Fontano
  • Male
  • Fort Myers, FL
  • United States
  • 3 Birds Marketing
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Profile Information

Which best describes you?
What company do you work for (or own)?
3 Birds Marketing
What is your current position within your organization?
Regional Sales Dir SE
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My career in Automotive eCommerce / Digital Marketing began in 2005 at Ft. Myers Toyota where I grew our internet presence and sales team to consistently over 160 internet units sold per month.

As Digital Sales & Marketing Director for John Marazzi Nissan in Naples Florida and his Audi Jaguar Land Rover store in Fort Myers I created a dominant digital presence and effective internet sales process. At Infiniti Of Fort Myers I am responsible for all eCommerce operations, including Marketing, internet sales training and process implementation.

In 2011 I was a presenter for two sessions on "Video Search Optimization" at the Automotive Boot Camp in Orlando, FL and a Round Table moderator at the 10th Digital Dealer Conference. In March 2011 I was honored with the "Passion" Award given by the Pasch Consulting Group for lifetime achievement in automotive digital marketing.

I am a proven trainer and developer of BDC processes. I utilizes excellent phone skills and strong short and long term follow up. I utilize a strong Google Page One Management Strategy to capitalize on "First Party Organic Leads" converted on a well optimized web site. Our utilization of Video, Blogging, Micro Sites, PR and Social Media gives us a dominant search position over our competitors.

I am Search Conquest Driven and maximize every opportunity with strong processes and people as well as a dominant VSEO and SEO strategy.

In December 2011 I joined 3 Birds Marketing as the Southeastern Regional Sales Director. 3 Birds Marketing offers an incredible suite of automotive digital marketing products and services.

Our e-Newsletter and Companion Engagement site gives dealers the ability to build strong customer retention as well as sales and service loyalty.

Our Reputation Management / Review Building and Social Media platforms are the most effective tools available.

To learn how I can help your dealership call 239-292-6567

Internet / BDC Director Specialties include Video Search Optimization (VSEO), SEO, Internet & Phone Lead, Process, Implementation, Sales Training and Management.

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Rob Fontano's Blog

The Digital Dealer pt. 1 – “First Things First”

Posted on April 2, 2012 at 11:35am 0 Comments

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more…


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At 5:02pm on March 13, 2012, Craig Lockerd said…

Thanks for the shares,Rob!

At 9:03am on July 13, 2011, James A. Ziegler said…
Hey Rob, make a connection here...JIM



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