Rob Fontano
  • Male
  • Fort Myers, FL
  • United States
  • 3 Birds Marketing
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Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
3 Birds Marketing
What is your current position within your organization?
Regional Sales Dir SE
What is your company website?
http://www.3BirdsMarketing.com
What is your Facebook page/URL?
http://https://www.facebook.com/Rob.Fontano
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=14692272&trk=tab_pro
How did you specifically hear about DealerELITE? If referred, who?
invited
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
My career in Automotive eCommerce / Digital Marketing began in 2005 at Ft. Myers Toyota where I grew our internet presence and sales team to consistently over 160 internet units sold per month.

As Digital Sales & Marketing Director for John Marazzi Nissan in Naples Florida and his Audi Jaguar Land Rover store in Fort Myers I created a dominant digital presence and effective internet sales process. At Infiniti Of Fort Myers I am responsible for all eCommerce operations, including Marketing, internet sales training and process implementation.

In 2011 I was a presenter for two sessions on "Video Search Optimization" at the Automotive Boot Camp in Orlando, FL and a Round Table moderator at the 10th Digital Dealer Conference. In March 2011 I was honored with the "Passion" Award given by the Pasch Consulting Group for lifetime achievement in automotive digital marketing.

I am a proven trainer and developer of BDC processes. I utilizes excellent phone skills and strong short and long term follow up. I utilize a strong Google Page One Management Strategy to capitalize on "First Party Organic Leads" converted on a well optimized web site. Our utilization of Video, Blogging, Micro Sites, PR and Social Media gives us a dominant search position over our competitors.

I am Search Conquest Driven and maximize every opportunity with strong processes and people as well as a dominant VSEO and SEO strategy.

In December 2011 I joined 3 Birds Marketing as the Southeastern Regional Sales Director. 3 Birds Marketing offers an incredible suite of automotive digital marketing products and services.

Our e-Newsletter and Companion Engagement site gives dealers the ability to build strong customer retention as well as sales and service loyalty.

Our Reputation Management / Review Building and Social Media platforms are the most effective tools available.

To learn how I can help your dealership call 239-292-6567
Specialties

Internet / BDC Director Specialties include Video Search Optimization (VSEO), SEO, Internet & Phone Lead, Process, Implementation, Sales Training and Management.

Rob Fontano's Videos

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Rob Fontano's Blog

The Digital Dealer pt. 1 – “First Things First”

Posted on April 2, 2012 at 11:35am 0 Comments

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more…

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Comment Wall (2 comments)

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At 5:02pm on March 13, 2012, Craig Lockerd said…

Thanks for the shares,Rob!

At 9:03am on July 13, 2011, James A. Ziegler said…
Hey Rob, make a connection here...JIM

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