There are a few companies that offer a gift card with a test drive and it seems to work well to increase lead capture. But I find it really interesting that it seems to only be used on dealer websites, and not on any other type of digital advertising offers. My guess is that it's cost prohibitive to offer a $25 gift card on PPC or Social Media leads. Of course we have a solution for that issue (high value gift card - very low cost), but I am curious to hear from anyone who has actually done any type of digital advertising using any type of giveaway, gift card or otherwise. Where have you advertised it and how has it worked for your dealership or agency?
Have you had any success or failures that you can share with me?