Melissa Terzi
  • Largo, FL
  • United States
  • Braman Group
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Melissa Terzi's Discussions

Gift with Test Drive - Digital Marketing - Does it work??

Started Apr 9 0 Replies

There are a few companies that offer a gift card with a test drive and it seems to work well to increase lead capture.  But I find it really interesting that it seems to only be used on dealer…Continue

 

Welcome, Melissa Terzi!

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Melissa Terzi posted a discussion

Gift with Test Drive - Digital Marketing - Does it work??

There are a few companies that offer a gift card with a test drive and it seems to work well to increase lead capture.  But I find it really interesting that it seems to only be used on dealer websites, and not on any other type of digital advertising offers.  My guess is that it's cost prohibitive to offer a $25 gift card on PPC or Social Media leads.  Of course we have a solution for that issue (high value gift card - very low cost), but I am curious to hear from anyone who has actually done…See More
Apr 9

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Braman Group
What is your current position within your organization?
Chief Opportunity Locksmith
What is your company website?
http://www.BramanGroup.com
What is your Facebook page/URL?
http://https://www.facebook.com/bramangroup
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=13262335&trk=nav_respon...
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
We offer a variety of quality high value incentives and gift cards that are used by many auto dealers and marketers to help increase response to marketing and advertising. Our gifts are discounted off face value for the marketer, and have excellent consumer value as well.

Melissa Terzi's Blog

3 Innovative Ways Car Dealers Use Non-Cash Incentives To Close Deals

Posted on February 17, 2016 at 11:15am 0 Comments



From factory rebates to free upgrades to free car washes, new and used car dealerships use millions upon millions of incentives to boost sales each year. Some new car operations question why they should offer any other kind of incentive beyond the…

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Blog Posts

Everyday American Heroes Honored with "Pay it Forward" Sweepstakes from JC Whitney

Posted by Crystal Hartwell on April 26, 2018 at 2:45pm 0 Comments



The "Everything Automotive" Company Honors American Heroes Serving Country and Community with a Sweepstakes Featuring Cash, Prizes, and a Trip to Las Vegas to Pick Up a Custom 2017 Ram Truck

 …

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Write Service Podcast: Episode 26- Fearing Your Customer!

Posted by Jeff Cowan on April 26, 2018 at 12:00pm 0 Comments

This week, Jeff discusses another mistake service advisors make: they fear their customer! Whether it is fear of telling them the truth, fear of asking for the sale, fear of a bad survey score, or fear of a heat case, it is a huge problem! Learn…

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Training New Hires - It's Not About Money, It's About Being a Decent Human Being

Posted by Jeff Novak on April 25, 2018 at 4:30pm 0 Comments

Years ago someone shared with me that old maxim "you gotta throw some spaghetti at the wall and see if it sticks".  So it seems that if one flings pasta at the wall, a fully cooked noodle will stick, one that has not finished cooking will not.…

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1960s/1970s Japanese Collectibles See Increased Interest as of Late

Posted by Black Book on April 25, 2018 at 3:35pm 0 Comments

Black Book has some new insight showing increased collector interest in Japanese cars from the 1960s/1970s.  Many of the below cars and trucks were in the “first wave” of Japanese vehicles, and were radically different from the typical large…

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