That's right. Today at 2:00 PM EST is the third webinar installment of the 2012 Paid Search Strategies series.
Today I will also have a special guest today, Anita Avram (photo on right).
Anita Avram manages AdWords Agency partners for the North America Channel Sales organization at Google.
Anita will be sharing some of the latest data and trends in paid search with all attendees.
I also want to get an update on the BETA testing of the Google Advisor For Cars program that I wrote about a few weeks ago.
We will also be covering some of the latest insights that I have regarding paid search strategy. I want to discuss the relationship between keywords and bounce rate on paid search ads.
I also want to discuss the ability to use website tracking phone numbers that change based on the "keyword" that the user typed into Google before coming to the dealer's website. Century Interactive has an interesting product that could help reduce waste.
As we have more tools to document the quality of the call and click experience, it should make our paid search campaigns more effective and efficient. That is something that we all want!
So, mark you calendar and login to the webinar at 1:55 pm today EST so we can get started at 2:00 pm.
You can register for the webinar here: https://www1.gotomeeting.com/register/915889144 .
Keep in mind that with Anita join us for this webinar, seats will be filling up quickly. See you at 2:00 PM EST.
P.S. Keep in mind that AutoCon 2012 will have a number of workshops on Paid Search and the Google team will be assisting in those workshops. Register by June 30th to save on your registration cost: http://www.AutoCon2012.com