Although March Madness is a registered trademark of the NCAA, what similar promotions work this time of year to take advantage of it?

I was at a dealership a few years ago where they let you shoot free throws with a basketball inside where it was tall enough.

I would be hesitant to do this outside without a background net so you don't have to chase it into the street.

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This is our second year running a "March Happiness" theme as a play on words to all the "Madness" in the market.

March 2011 was our record sales month, and this year we are tracking towards a new record.

We send out approximately 70,000 copies of an 8-page tabloid featuring about 100 used cars, customer photos, testimonials, etc.   The ad distributes over a 2 week timeframe that blankets our market using both direct mail as well as newspaper inserts.  We publish the ads to our facebook page and web site.  https://www.facebook.com/autonorth1

We follow up the first one with a similar theme that carries us through month-end.  (Same distribution method as mentioned above).  

The front line of cars has under-hood signs that spell out "M A R C H :) H A P P I N E S S"  to tie the lot in and create a commanding visual for drive-by traffic.

Ernie Blais

CarFlyer LLC

www.carflyer.com

eblais@carflyer.com

for AutoNorth Pre-owned Superstore in Gorham, NH

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