Some businesses are fully embracing the photo sharing platform, while others are holding back to see whether there are any legal problems in the future.
One successful lawyer shared her anxiety over whether the pictures she 'pinned' to her own virtual Pinterest boards via other websites would eventually come back to bite her since she does not own the rights to them. She was so bothered by the possibility that she deleted her account altogether, and wrote a post explaining her reasons.
Pinterest has expressly said that it will not be sued for copyrighted information shared on its site; but some people and companies are still worried about the future repercussions of circulating images they do not own. YouTube comes to mind here.
Many businesses have said they are happy for the free publicity, since a lot of the content shared falls under the categories of 'things I'd love to purchase' or 'decorating ideas' - products that consumers find desirable. For this reason, car dealers are considering posting their own inventory on Pinterest to attract attention. But could there also be a negative side to sharing on such a viral space with limited guidance or boundaries set up for protected images?
I'd love to hear your thoughts!