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AutoSTARR
  • Bonita Springs, FL
  • United States
  • MARKIT Group
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AutoSTARR's Discussions

Autotrader files for IPO, reveals recent purchase expenses

Started Jun 19, 2012 0 Replies

Autotrader has revealed their filing for Initial Public Offering (IPO) and has released a 250p. document showing revenue, expenses, and profitability. Of particular interest is the information…Continue

Tags: homeNet, vAuto, KBB, VinSolutions, IPO

Auto shows need to become more female-friendly

Started this discussion. Last reply by Sally Whitesell Mar 4, 2012. 1 Reply

With women making more and more of the buying decisions, automotive companies are starting to pay attention to what attracts female buyers to their products.The following article is a good example of…Continue

Tags: Cars, Buyers, Purchases, Influence, Sales

Twitter puts pressure on Facebook, Google with latest updates. How important are their latest innovations?

Started Dec 9, 2011 0 Replies

Twitter is rolling out some new tools to profile pages, meant to make its service more universally accessible. Several updates include embedded tweets, rich media, and more search options.Some…Continue

 

AutoSTARR's Page

Latest Activity

Lisa Copeland and AutoSTARR are now friends
Jun 6, 2016
AutoSTARR's blog post was featured

April Fool's - great visibility!

Just perusing my Facebook and Twitter feeds this morning, and seeing a LOT of April Fool's posts from businesses. For example, YouTube is shutting down after 8 good years; Google has a new scent project out in Beta form called GoogleNose, and Twitter now costs $5 a month if you want to use vowels.These and many other pranks are seeing a lot of traffic and a huge number of shares. Businesses can definitely get in on this to get fans' attention!What kind of pranks are you seeing, and are you…See More
Apr 1, 2013
AutoSTARR posted a blog post

April Fool's - great visibility!

Just perusing my Facebook and Twitter feeds this morning, and seeing a LOT of April Fool's posts from businesses. For example, YouTube is shutting down after 8 good years; Google has a new scent project out in Beta form called GoogleNose, and Twitter now costs $5 a month if you want to use vowels.These and many other pranks are seeing a lot of traffic and a huge number of shares. Businesses can definitely get in on this to get fans' attention!What kind of pranks are you seeing, and are you…See More
Apr 1, 2013
AutoSTARR commented on John J. Dillon Jr.'s blog post Are You Treating Your Customers Like VIP's?
"Great article, sharing with my network!"
Mar 28, 2013
AutoSTARR posted a blog post

How hybrids are changing marketing

This is a really insightful article from AutoNews about the way hybrids are pushing marketers to change their sales pitch. Have you found that you must market differently to attract hybrid shoppers?LINDSAY CHAPPELLHybrid wave raises marketing questionsMarch 28, 2013 - 2:23 pm ETThe wraps came off of the 2014 Infiniti QX60 Hybrid Wednesday afternoon in New York, and the model signals a clear new path for the luxury brand. There will be hybrid powertrain options for almost every new model…See More
Mar 28, 2013
AutoSTARR's blog post was featured

Graph Search to boost your business

GRAPH SEARCH: FACEBOOK GAME CHANGER!

Facebook has recently come out with an update that will change the way a billion+ users interact with each other on the social site. Facebook Graph Search allows users to easily find information based on their friends’ interests, likes, and comments.
 
Content that users share is currently seen for less than four hours, but Graph Search changes that.Now, searches will yield a wealth of information more easily, and Facebook recommendations will be honed more…See More
Mar 18, 2013
AutoSTARR posted a blog post

Graph Search to boost your business

GRAPH SEARCH: FACEBOOK GAME CHANGER!

Facebook has recently come out with an update that will change the way a billion+ users interact with each other on the social site. Facebook Graph Search allows users to easily find information based on their friends’ interests, likes, and comments.
 
Content that users share is currently seen for less than four hours, but Graph Search changes that.Now, searches will yield a wealth of information more easily, and Facebook recommendations will be honed more…See More
Mar 18, 2013
AutoSTARR commented on Anne Fleming's blog post Top 2012 Car Brands as Rated by Women
"Shared this on LinkedIn -- great info. Curious, did any of these brands surprise you, compared with past years' favorite picks?"
Feb 25, 2013
AutoSTARR posted a status
"Want to wish all my dealerelite friends a happy and productive Valentines Day! Keep up the good work!"
Feb 14, 2013
AutoSTARR's blog post was featured

"Best" Super Bowl Ads... going away?

Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.This makes me wonder: was this just an off year for…See More
Feb 4, 2013
AutoSTARR posted a blog post

"Best" Super Bowl Ads... going away?

Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.This makes me wonder: was this just an off year for…See More
Feb 4, 2013
AutoSTARR's blog post was featured

How to market to a positive economic sentiment?

According to an AutoNation study, U.S. auto sales are expected to hit the mid-15 million unit range in 2013, thanks to a stabilizing housing market and strengthening economy.As the positive economic outlook encourages potential clients to consider a new or pre-owned vehicle in the new year, how is your dealership focusing its campaign accordingly? What do you think will be most important to highlight: resale value, safety features, excellent gas mileage? Are consumers looking for different…See More
Jan 4, 2013
AutoSTARR posted a blog post

How to market to a positive economic sentiment?

According to an AutoNation study, U.S. auto sales are expected to hit the mid-15 million unit range in 2013, thanks to a stabilizing housing market and strengthening economy.As the positive economic outlook encourages potential clients to consider a new or pre-owned vehicle in the new year, how is your dealership focusing its campaign accordingly? What do you think will be most important to highlight: resale value, safety features, excellent gas mileage? Are consumers looking for different…See More
Jan 4, 2013
AutoSTARR posted a blog post

Leveraging holidays for optimal dealership PR

With the holiday season coming up fast, now is a great time to think about how you're leveraging holidays to further your social media presence. Here's a great example of what one dealer did to celebrate Veteran's Day:In honor of our veterans and as a small token of our big THANKS, we are offering a FREE oil change or car wash for all military personnel valid ALL week. Call 610-258-8600 and ask for our General Manager who will schedule your appointment! Be sure and spread the word to your…See More
Nov 13, 2012
AutoSTARR posted a blog post

Event Marketing & Your Dealership

What are you doing for event marketing these days?Here's a great example of a strong dealership marketing program that results in the participation of about 300 people, and shows community support by tying the program into a charity.October is PINK month - anyone going PINK to support breast cancer prevention and awareness?…See More
Oct 2, 2012
DealerELITE liked AutoSTARR's blog post Creepily effective...
Aug 24, 2012

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
MARKIT Group
What is your current position within your organization?
CEO
What is your company website?
http://markit-group.com
What is your Facebook page/URL?
http://facebook.com/markitgroup
How did you specifically hear about DealerELITE? If referred, who?
Partners in the automotive industry and my own research
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Expert advice and experienced perspective about all things automotive social media marketing. Many years of experience with brand marketing and management, reputation management, online and offline advertising strategies, successful brand campaigning, ratings and review knowledge, and many other areas of automotive social marketing practices.

Comment Wall (2 comments)

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Join DealerELITE.net

At 2:55pm on June 8, 2012, Mellyssa Coutinho said…

Thanks for the friend request. I barely have a profile yet, so I'm surprised about being featured (must be every new member?), but will be updating shortly! I'll keep an eye out for your posts. Thanks again!

At 6:56pm on May 16, 2012, Lance Boldt said…

Thank you for the add!

AutoSTARR's Blog

April Fool's - great visibility!

Posted on April 1, 2013 at 11:29am 0 Comments

Just perusing my Facebook and Twitter feeds this morning, and seeing a LOT of April Fool's posts from businesses. For example, YouTube is shutting down after 8 good years; Google has a new scent project out in Beta form called GoogleNose, and Twitter now costs $5 a month if you want to use vowels.

These and many other pranks are seeing a lot of traffic and a huge number of shares. Businesses can definitely get in on this to get fans' attention!

What kind of pranks are you…

Continue

How hybrids are changing marketing

Posted on March 28, 2013 at 3:41pm 0 Comments

This is a really insightful article from AutoNews about the way hybrids are pushing marketers to change their sales pitch. Have you found that you must market differently to attract hybrid shoppers?
LINDSAY CHAPPELL

Hybrid wave raises marketing questions

March 28, 2013 - 2:23 pm ET

The wraps came off of the 2014 Infiniti QX60 Hybrid Wednesday afternoon in New York,…

Continue

Graph Search to boost your business

Posted on March 18, 2013 at 1:16pm 0 Comments

GRAPH SEARCH: FACEBOOK GAME CHANGER!



Facebook has recently come out with an update that will change the way a billion+ users interact with each other on the social site. Facebook Graph Search allows users to easily find information based on their friends’ interests, likes, and comments.
 
Content that users share is currently seen for less than four hours, but Graph Search changes that.

Now, searches will yield a wealth of information more easily, and Facebook recommendations…

Continue

"Best" Super Bowl Ads... going away?

Posted on February 4, 2013 at 2:00pm 2 Comments

Maybe it's just me, but it seemed like the Super Bowl ads were a little skimpy this year, and not as creative as years past. Less companies participated, and the ones who did seemed to have either put less thought into their commercials, or are possibly reading their audience incorrectly. I didn't feel particularly inspired to try a new product this year, as opposed to being pushed to think about products in a new light in Super Bowls of yore.

This makes me wonder: was this just an…

Continue

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Blog Posts

How To Use Facebook To Sell Your Inventory

Posted by Devin Daly on August 21, 2017 at 9:54am 0 Comments

Part 3 in a 4-part…

Continue

5 Points on Commercial Property Maintenance

Posted by Simon Hopes on August 18, 2017 at 8:32am 0 Comments

Commercial property maintenance is a whole lot more than simply maintaining a building. In addition to all the basic necessities…

Continue

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