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Jackie Cahill
  • Vernon Rockville, CT
  • United States
  • Scranton Motors
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Jackie Cahill's Discussions

Phone Trainers

Started this discussion. Last reply by Jackie Cahill May 1, 2014. 2 Replies

Hello Everyone!We are looking to have some phone trainers come into our store to work with our BDC and Sales Team.  Do you have any recommendations?  We are looking for onsite training specifically.…Continue

How Many Cars Should the BDC Sell Per Mth?

Started this discussion. Last reply by Elise Kephart Nov 7, 2013. 5 Replies

We have a full time BDC that responds to internet leads and sets appointments.If we get 250-300 leads per month, how many appointments and sales should we expect?Continue

Do You Quote Numbers over the Phone/Internet?

Started Aug 31, 2013 0 Replies

Do you quote numbers over the phone?  If so, how do you do it? Do you ask your Sales Manager to work the deal for you and then call/e-mail the customer with the quote? Do you tell them they have to…Continue

Cars sold from your Internet Department

Started this discussion. Last reply by Richard Robbins May 20, 2013. 7 Replies

Hi Everyone,I am trying to compare the production of my BDC with other dealerships.  We are a one rooftop dealership in the north east with about 200 new &100 used.  I have 2 BD Agents.  We…Continue

Tags: BDC

 

Jackie Cahill's Page

Latest Activity

Jackie Cahill's blog post was featured

Strong Automotive Merchandising Review

Has anyone heard of Strong Automotive Merchandising?  My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased.  In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions.  It sounds like malarkey to me and I don't buy into it.  Just wanted to see if anyone else had experience with this company.  O, and one last…See More
May 1, 2014
Jackie Cahill replied to Jackie Cahill's discussion Phone Trainers
"Thanks Andrew, we looked into a few companies but they were way out of the budget we had in mind"
May 1, 2014
Jackie Cahill posted a blog post

Strong Automotive Merchandising Review

Has anyone heard of Strong Automotive Merchandising?  My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased.  In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions.  It sounds like malarkey to me and I don't buy into it.  Just wanted to see if anyone else had experience with this company.  O, and one last…See More
May 1, 2014
Andrew Alvarez replied to Jackie Cahill's discussion Phone Trainers
"Did you ever get the training you were looking for?"
Apr 29, 2014
Jackie Cahill posted a discussion

Phone Trainers

Hello Everyone!We are looking to have some phone trainers come into our store to work with our BDC and Sales Team.  Do you have any recommendations?  We are looking for onsite training specifically.  Any advice would be much appreciated!See More
Feb 21, 2014
Elise Kephart left a comment for Jackie Cahill
"Hi Noreen, Good Morning!  It's Elise Kephart, your Internet Sales Manager from Sunset Honda in San Luis Obispo.  While texts/e-mails are an easy way to communicate, I’ve always found that they lack that personal…"
Nov 9, 2013
Elise Kephart and Jackie Cahill are now friends
Nov 9, 2013
Elise Kephart replied to Jackie Cahill's discussion How Many Cars Should the BDC Sell Per Mth?
"100 leads80 contact60 appointments45 show22 sales200 leads, 44 sales 300 leads, 66 sales"
Nov 7, 2013
Mike Warwick replied to Jackie Cahill's discussion How Many Cars Should the BDC Sell Per Mth?
"Here are the numbers we aim for: Lead to Set - 38% Set to Show - 80% Show to Sale - 55% Overall Closing - 17% 250-300 leads should generate 43-51 sales depending on the quality of your leads.  If you are getting more than 10% of your leads…"
Sep 13, 2013
Jackie Cahill's discussion was featured

How Many Cars Should the BDC Sell Per Mth?

We have a full time BDC that responds to internet leads and sets appointments.If we get 250-300 leads per month, how many appointments and sales should we expect?See More
Sep 12, 2013
Renee Staffieri replied to Jackie Cahill's discussion How Many Cars Should the BDC Sell Per Mth?
"Jackie, I run an outsourced BDC and our percentage of appointments set to leads (all lead sources) range from 40-45%. Our showroom visits average 50-60% and sales averages 45% and in the case of two of our dealer clients, their…"
Sep 12, 2013
Steve Duff replied to Jackie Cahill's discussion How Many Cars Should the BDC Sell Per Mth?
"Keith's answer pretty much is where we are at. Much depends on the lead source itself. Does it tend to produce high funnel or low funnel prospects? We get a ton of leads from Autotrader's Trade-in Marketplace, but they are generally much…"
Sep 3, 2013
Keith Shetterly replied to Jackie Cahill's discussion How Many Cars Should the BDC Sell Per Mth?
"Jackie, I have operated eCommerce efforts, including BDC, for over seven years now. 15% closing is commonly viewed as great and 11% is average. HOWEVER, I implemented a lead grading system and closed some lead classes much higher. 35% on the leads…"
Sep 1, 2013
Jackie Cahill posted discussions
Aug 31, 2013
Jackie Cahill commented on Elise Kephart's blog post How To Sell More Cars To Millennials Like Me
"Elisa, I LOVE your personalized videos.  How do you send those out to customers?  Do you e-mail them?  Do you put them on YouTube first?  Also, what are you using to film yourself with?  We want to incorporate more video in…"
Jul 18, 2013
Richard Robbins replied to Jackie Cahill's discussion Cars sold from your Internet Department
"I am sure many of you have considered installing your own BDC or already have one in your dealership, but let me show why you may want to reconsider…. I can use my 160 automotive industry trained reps and my company’s 20+ years’…"
May 20, 2013

Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Scranton Motors
What is your current position within your organization?
Internet Marketing and BDC Manager
What is your company website?
http://www.scrantonmotors.com
How did you specifically hear about dealerELITE? If referred, who?
Ralph Paglia
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
New insights on internet marketing and running an effective BDC! I'd love to share what we are doing in discussions and listen to what others are doing as well. I just went to AutoCon and feel like there is so much I can share and learn!

Jackie Cahill's Blog

Strong Automotive Merchandising Review

Posted on May 1, 2014 at 1:34pm 0 Comments

Has anyone heard of Strong Automotive Merchandising?  My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased.  In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions.  It sounds like malarkey to me and I don't buy into it.  Just wanted to see if anyone else had experience with this company.  O, and one…

Continue

Cars.com and Auto Trader, Get Rid of One?

Posted on March 12, 2013 at 1:10pm 3 Comments

Currently our dealership advertises on both Cars.com and Auto Trader.  My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one.  I have a lot of hesitations about this.  Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.

Since we are locked in with lower rates with Auto Trader he…

Continue

Comment Wall (1 comment)

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At 9:02pm on November 9, 2013, Elise Kephart said…





Hi Noreen,

Good Morning!  It's Elise Kephart, your Internet Sales Manager from Sunset Honda in San Luis Obispo. 

While texts/e-mails are an easy way to communicate, I’ve always found that they lack that personal experience our customers expect when purchasing an automobile.  With that said, I’ve made a personal video just for you that you can watch above or by watching here: VIP VIDEO MESSAGE FOR Noreen

I just tried to reach you over the phone but was unable to get through-it seems as if the number is invalid.  I have some REALLY GREAT NEWS for you and would like to speak over the phone.  Please call me directly at 805-540-6666 and if I don't hear back I will be sure to try you again later today.

Thank you so much again-and I look forward to providing you with a great buying experience!

Elise


PS:  I have some special celebrity fans too :) Here is one from Justin Timberlake

Sent from my iPhone







 
 
 

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