Has anyone heard of Strong Automotive Merchandising?  My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased.  In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions.  It sounds like malarkey to me and I don't buy into it.  Just wanted to see if anyone else had experience with this company.  O, and one…

Currently our dealership advertises on both Cars.com and Auto Trader.  My GSM is convinced we do not need to be on both, and that we will sell the same amount of cars if we drop one.  I have a lot of hesitations about this.  Over the past 6 months we have sold 11 cars from Auto Trader and 15 cars from Cars.com; not to mention the cars we have sold from our website due to the traffic from Auto Trader and Cars.com.

Since we are locked in with lower rates with Auto Trader he…