Just perusing my Facebook and Twitter feeds this morning, and seeing a LOT of April Fool's posts from businesses. For example, YouTube is shutting down after 8 good years; Google has a new scent project out in Beta form called GoogleNose, and Twitter now costs $5 a month if you want to use vowels.
These and many other pranks are seeing a lot of traffic and a huge number of shares. Businesses can definitely get in on this to get fans' attention!
What kind of pranks are you seeing, and are you trying one yourself?