sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
Share on Facebook
Share

Sara callahan's Friends

  • Britt Bischoff
  • Nancy Khan
  • Connie Keane
  • Billy Milone
  • Paul Waddell
  • Ron Collier
  • AutoSTARR
  • Amy Rosenfield
  • Patrick Kelly
  • Kurt Kubicki
  • Melanie Colley
  • Ian Nethercott
  • Noel Walsh
  • Mike Gorun
  • Jason Scott
 

sara callahan's Page

Latest Activity

sara callahan commented on Ujj Nath's blog post R.I.P CRM!
Nov 21, 2016
sara callahan posted a blog post

Your Online Reputation Is Who You Are… to Your Customers

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too. Consumers increasingly conduct their research…See More
Nov 9, 2016
sara callahan's blog post was featured

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate…See More
Oct 19, 2016
sara callahan posted a blog post

Using Content as a Sales Tool

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate…See More
Oct 19, 2016
sara callahan's blog post was featured

Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer…See More
Oct 14, 2016
sara callahan posted a blog post

Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the manufacturer…See More
Oct 12, 2016
Chris Pyle commented on sara callahan's blog post What Would You Do?
"It sounds like the new dealer group took one look at the financial statement and identified a handful of various expenses or liabilities that clearly outweighed any possible returns. As mentioned above, it's a change in the dealerships value…"
Sep 21, 2016
sara callahan posted a blog post

What Would You Do?

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However, one automotive…See More
Sep 21, 2016
sara callahan posted a blog post

Why So Serious? Earning Loyalty, Advocacy & New Customers through Humor

Last week, a UK based travel company received an interesting Facebook post – a user posted a screenshot of a travel itinerary that listed a layover of 413,786 hours (or roughly 47 years). This, of course, was a technical glitch, as the itinerary did not show the traveler arriving at their destination 47 years later and I’m fairly certain the post was simply to inform the travel company about this technical glitch. The social media team – or one person on that team in particular – chose to…See More
Sep 7, 2016
DealerELITE liked sara callahan's blog post Is Good Content Really Worth the Effort?
Sep 1, 2016
sara callahan's blog post was featured

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether. In most cases…See More
Sep 1, 2016
sara callahan posted a blog post

Is Good Content Really Worth the Effort?

All too often, a company gets intrigued with content marketing and decides to give it a try. But then, after just a couple of blogs, executives decide that there just isn’t any tangible return on their investment, or that it’s not measurable, and so lessen their content output, or abandon the initiative altogether. In most cases…See More
Aug 31, 2016
sara callahan liked Mike Gorun's blog post Do You Have A “Super” Loyalty Program?
Aug 30, 2016
sara callahan liked Tom Cannata's blog post Quick Lube: A Minor Investment for a Huge Return
Aug 29, 2016
sara callahan commented on sara callahan's blog post Act, Don’t React to Negative Online Reviews
"Thanks Steven, you make some great points!"
Aug 12, 2016
steven chessin commented on sara callahan's blog post Act, Don’t React to Negative Online Reviews
"There is a commercial on TV where the daughter finds the address of a restaurant but no reviews --- the father says, :"How can I go to a restaurant unless I know what other people think of it ?"   Dealers  MUST  understand…"
Aug 12, 2016

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Your Online Reputation Is Who You Are… to Your Customers

Posted on November 9, 2016 at 12:18pm 0 Comments

Before the Internet people chose who to do business with based on their community and word-of-mouth. There were no review sites. Now, however, review sites are flourishing -- just about every third party listing service has adopted them and there are many stand-alone services too.

 

Consumers…

Continue

Using Content as a Sales Tool

Posted on October 19, 2016 at 9:52am 0 Comments

Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience. Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to…

Continue

Manufacturers Cease Allowing Dealers to Brand Social Media Content – Huh?

Posted on October 12, 2016 at 9:17am 0 Comments

I bet that title got your attention. Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results and lead to sales. However, if the…

Continue

What Would You Do?

Posted on September 21, 2016 at 8:59am 1 Comment

In this era of dealership expansions and acquisitions, groups are often put in the unenviable position of inheriting promises or perks that were offered prior to the dealership acquisition. One would think that it is simply a matter of grandfathering the customer into a perk offered by the previous owners. However,…

Continue

Comment Wall

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

  • No comments yet!

PollDaddy

 
 
 

About

DealerELITE created this Ning Network.

Blog Posts

Jumpstart Automotive Media Path to Purchase Report: Luxury Sport and Coupe Segments Showing Growth in Shopper Interest with a Spotlight on Toyota

Posted by John Sternal on September 19, 2017 at 3:51pm 0 Comments

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that shoppers have recently shown more interest in…

Continue

Gubagoo Adds Live Video Streaming to its Omni-Channel Communication Platform

Posted by Crystal Hartwell on September 19, 2017 at 11:05am 0 Comments



Automotive dealership staff can stream live video during a…

Continue

Compact SUVs in Strong Demand

Posted by Black Book on September 19, 2017 at 11:04am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Continue

Compact SUVs in Strong Demand

Posted by Black Book on September 19, 2017 at 10:58am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Continue

de sponsor

Get Newsletter

dE Sponsor

© 2017   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service