Mike Gorun
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun posted a blog post

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there are exceptions. However, NADA reports that sales turnover in dealerships averages 70 percent. That’s a lot!  I’m sure that dealerships would rather not have this issue -- so why is it…See More
yesterday
Mike Gorun posted a blog post

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto retail find themselves working long hours, under stressful conditions, with hardly any free time to see their families or enjoy other activities.  In our industry, many managers are under a lot of stress. The stress of production can wear a person out– whether that’s…See More
Oct 10
Mike Gorun posted a blog post

Customer Acquisition Can Be More Effective When You Spend $0

Customer retention is typically much less expensive than customer acquisition. However, with the advent of the internet, consumers are changing.  Now, I’m not saying that your dealership should ditch retention and loyalty strategies – not by a longshot. You need both retention and acquisition to grow. But what if I told you…See More
Sep 29
Mike Gorun posted a blog post

PrePaid Maintenance in the Age of Ride-Sharing

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into the PrePaid Maintenance equation?   Ride-sharing – even as a secondary source of…See More
Sep 19

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Performance Loyalty Group, Inc
What is your current position within your organization?
Managing Partner/CEO
What is your company website?
http://www.performanceloyalty.com
What is your Facebook page/URL?
http://https://www.facebook.com/PerformanceLoyaltyGroup
How did you specifically hear about DealerELITE? If referred, who?
invitation on Linked In
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
conversations with dealerships related to customer loyalty and retention

Mike Gorun's Blog

Does your Dealership Have a Retention Problem?

Posted on October 17, 2017 at 10:08am 0 Comments

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. …

Continue

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Posted on October 10, 2017 at 9:36am 0 Comments

Let’s face it. The car business can be brutal. Many in auto …

Continue

Customer Acquisition Can Be More Effective When You Spend $0

Posted on September 29, 2017 at 9:51am 0 Comments

Customer retention is typically much less expe…

Continue

PrePaid Maintenance in the Age of Ride-Sharing

Posted on September 19, 2017 at 9:46am 0 Comments

Younger generations prefer fixed monthly cost…

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Blog Posts

How Can You Increase Your Sales to Women?

Posted by Anne Fleming on October 18, 2017 at 5:01pm 0 Comments

One Size Fits All No Longer Applies…

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How Can You Increase Your Sales to Women?

Posted by Anne Fleming on October 18, 2017 at 5:00pm 0 Comments

One Size Fits All No Longer Applies…

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Luxury Cars and SUVs Experience Higher Depreciation Rate

Posted by Black Book on October 17, 2017 at 11:34am 0 Comments

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight…

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