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Mike Gorun
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Mike Gorun posted a blog post

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now used to them. They may well sign up. But, far too often, customers do so not because they are loyal, but because they happen to already be at that business.   Too many companies use…See More
Wednesday
Mike Gorun posted a blog post

When It Comes to Customers Don’t Judge a Book By Its Cover

Almost every salesperson or manager that’s been in the business for a while has a story to tell where someone – perhaps even themselves – prejudged a customer and lost a sale. Perhaps that sale was lost to another salesperson at the dealership, or perhaps the dealership lost the sale altogether. But it has happened and…See More
Aug 8
Mike Gorun posted a blog post

The State of Customer Loyalty

Colloquy just came out with its Annual Loyalty Census Report which informs retailers about top loyalty trends. The data in this report (which you can download free at the link above) is important for retailers to view and understand as…See More
Jul 25
Mike Gorun posted a blog post

Don’t Let Digital Data Trump the Human Touch

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.In a …See More
Jul 18
Mike Gorun posted a blog post

Make a Difference in your Community – Customers Love it!

When it comes to community service, car dealers are often the very foundation of their communities. A great example is what the Jim Ellis Automotive Group did in May of this year.   The Atlanta-based group successfully raised $65,000 for first-responder organizations that serve various dealership locations around Atlanta,…See More
Jul 11
Mike Gorun's blog post was featured

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …See More
Jul 7
Mike Gorun posted a blog post

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …See More
Jul 6
Mike Gorun posted a blog post

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on…See More
Jun 27
Mike Gorun posted a blog post

The End May Matter More Than The Beginning

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.  However, a customer can have an incredible…See More
Jun 20
Mike Gorun posted a blog post

What’s Your Company’s Fidget Spinner?

The most popular “thing” on the market right now are fidget spinners. In case you don’t know what fidget spinners are, they are little spinning toys that you hold between two fingers and… well… spin. Sounds like something similar to playing with a cardboard box, right? And some people think that’s about right. However, many…See More
Jun 13
Mike Gorun posted a blog post

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an article on CustomerThink got me thinking, as it warns businesses they should be concerned if customers are NOT complaining.   The reasoning behind this is…See More
Jun 6
Mike Gorun posted a blog post

Become the Reference Point in Your Industry

We all have reference points. When someone asks you, “What’s the best steak you’ve ever had?” you have an answer. In fact, not only do you have an answer, but every steak you eat after that will be compared to it – whether consciously or subconsciously.   When enough people develop the same opinion, that steak restaurant becomes…See More
May 30
Mike Gorun's blog post was featured

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
May 23
Mike Gorun posted a blog post

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2…See More
May 23
Mike Gorun posted a blog post

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their…See More
May 16
Mike Gorun posted a blog post

Clever Interactions with Customers Create Customer Loyalty

As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time. In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online,…See More
May 2

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Performance Loyalty Group, Inc
What is your current position within your organization?
Managing Partner/CEO
What is your company website?
http://www.performanceloyalty.com
What is your Facebook page/URL?
http://https://www.facebook.com/PerformanceLoyaltyGroup
How did you specifically hear about DealerELITE? If referred, who?
invitation on Linked In
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
conversations with dealerships related to customer loyalty and retention

Mike Gorun's Blog

A Successful Rewards Program Should Not Be All About Rewards

Posted on August 16, 2017 at 9:42am 0 Comments

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are …

Continue

When It Comes to Customers Don’t Judge a Book By Its Cover

Posted on August 8, 2017 at 10:01am 0 Comments

Almost every salesperson or …

Continue

The State of Customer Loyalty

Posted on July 25, 2017 at 9:54am 0 Comments

Colloquy just came out with its…

Continue

Don’t Let Digital Data Trump the Human Touch

Posted on July 18, 2017 at 9:51am 0 Comments

Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.

In a …

Continue

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Blog Posts

How To Use Facebook To Sell Your Inventory

Posted by Devin Daly on August 21, 2017 at 9:54am 0 Comments

Part 3 in a 4-part…

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5 Points on Commercial Property Maintenance

Posted by Simon Hopes on August 18, 2017 at 8:32am 0 Comments

Commercial property maintenance is a whole lot more than simply maintaining a building. In addition to all the basic necessities…

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