Mike Gorun's Blog (194)

Is Digital Retailing Really a Good Thing for Dealers?

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…

Continue

Added by Mike Gorun on March 27, 2018 at 9:07am — No Comments

Rewards Programs Mean More than Just Rewards

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.

 

The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come along with rewards programs – and those are the “expenses” some retailers…

Continue

Added by Mike Gorun on March 20, 2018 at 9:54am — No Comments

A PERFECT example of the Trifecta that Creates Loyalty

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.

 

As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…

Continue

Added by Mike Gorun on March 13, 2018 at 9:54am — No Comments

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…

Continue

Added by Mike Gorun on March 6, 2018 at 9:44am — No Comments

Wowing the Customer: Actions Speak Louder than Words

Occasionally, when creating a great customer experience a business will have to go above and beyond for its customers. These little WOW moments can easily take a repeat customer and make them loyal, or even take a loyal customer and make them into a brand advocate.

Author and thought-leader…

Continue

Added by Mike Gorun on February 27, 2018 at 9:12am — 2 Comments

Don’t Forget Mr. & Mrs. Cellophane!

People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition. For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via an online forum – then management reacts and shares that feedback with the employee and,…

Continue

Added by Mike Gorun on February 20, 2018 at 9:37am — No Comments

Winning Customer Loyalty Through Convenience

Customer loyalty is increasingly difficult to earn. Consumers simply aren’t as loyal…

Continue

Added by Mike Gorun on February 13, 2018 at 9:02am — No Comments

Creating Brand Advocates Is Not as Hard as You Think

As countless messages fill the world, consumers increasingly turn to family, friends, peers and, even strangers, to make buying decisions. Whether those decisions are as broad as who to do business with or are centered around which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too many bad…

Continue

Added by Mike Gorun on February 6, 2018 at 9:30am — No Comments

Why Consumers Are Navigating Away from Traditional Customer Service

In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for…

Continue

Added by Mike Gorun on January 30, 2018 at 9:22am — No Comments

Don’t Eat Tomato Soup with Chopsticks

As a dealership there are many ways you can identify if…

Continue

Added by Mike Gorun on January 23, 2018 at 10:01am — No Comments

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…

Continue

Added by Mike Gorun on January 16, 2018 at 10:05am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM face downs and accountability.…

Continue

Added by Mike Gorun on January 9, 2018 at 9:16am — No Comments

Don’t View Questions as a Weakness

A recent article on…

Continue

Added by Mike Gorun on December 26, 2017 at 9:30am — No Comments

The Allure of Cross-Monetization & Evolving Loyalty Rewards

Today, consumers have grown used to loyalty programs and they have become the norm. So, to keep their customers’ interest, businesses have been forced to become more innovative and…

Continue

Added by Mike Gorun on December 19, 2017 at 9:35am — No Comments

You’re Not Going to Create Brand Loyalty with Urgency

For many marketers, most consumer messages have long been based on some sort of sense of urgency. Take dealerships, for example. Even when the customer is in the dealership, everything is about the “big sale” and the threat of “buy now or lose this…

Continue

Added by Mike Gorun on December 12, 2017 at 9:09am — No Comments

The Fight Club: Why Your Dealership Should Have One

I know that in writing this article, Im completely violating the first rule of the fight club. However, my guess is that your dealership doesnt have one, so Im willing to risk the wrath of Tyler Durden to help you get started…

Continue

Added by Mike Gorun on December 4, 2017 at 10:33am — No Comments

The Essential Ingredient to Customer Loyalty

When it comes to customer loyalty, o…

Continue

Added by Mike Gorun on November 28, 2017 at 9:25am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty,…

Continue

Added by Mike Gorun on November 21, 2017 at 9:45am — No Comments

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide an excellent customer…

Continue

Added by Mike Gorun on November 14, 2017 at 9:13am — No Comments

The Key to Modern Customer Loyalty

As times change, so do consumer desires. What hasn’t changed are…

Continue

Added by Mike Gorun on November 7, 2017 at 9:53am — No Comments

Latest Activity

Veronica Dunford posted a blog post
5 hours ago
Dan Beres posted a blog post
5 hours ago
Ryan Holman posted a blog post

Why Hire Professional Window Tinting Service Providers?

It might be tempting to tint your car windows by using a DIY kit, but the benefits of hiring an…See More
7 hours ago
Bill Wittenmyer posted a blog post

The Best Leads are in Your CRM

New leads are important, and you always want to keep the pipeline full. Yet, it can cost as much as…See More
7 hours ago
John Sternal posted a blog post

Inovatec Systems Corp. Partners with ZestFinance to Enhance Lending Procedures

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all…See More
yesterday
Paul Moran posted a blog post
yesterday
Steven Laureys posted a blog post
yesterday
Jim Flint posted a blog post
yesterday
Tyler Newport posted blog posts
yesterday
Crystal Hartwell posted a blog post

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers…See More
Monday
Michael Trasatti posted a blog post
Monday
Michia Rohrssen posted a blog post
Monday
Simon Hopes posted a blog post

Things you need to know before you buy Mahindra XUV300

A lot of people fall for the bigger, stronger and more masculine look in the cars. However, this…See More
Monday
Walter McNulty posted a video

Preferred Dealer Solutions 07/12/19

The many #1 in the industry products we offer.
Friday
Scot Eisenfelder posted a blog post
Friday
Jim Flint posted a blog post

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend,…See More
Friday
Simon Hopes posted a blog post

What happens in the world of construction equipment?

Komatsu Europe launches PC360LCi-11 hydraulic excavatorSince its introduction, the intelligent…See More
Friday
Terrel Watkins posted a blog post
Friday
Dave Anderson posted a blog post

Mission Unstoppable Seat Giveaway

Don't miss this opportunity to attend Mission Unstoppable free, and gain strategies on developing…See More
Thursday
Jeff Cowan posted a blog post

Write Service Podcast: Episode 69- Service Advisors Hitting Their Goals? Time to Re-Evaluate and Re-Train!

This week, Jeff discusses the important topic of goals. We are at the halfway mark, so it's time to…See More
Jul 11

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service