Mike Gorun
  • San Ramon, CA
  • United States
  • Performance Loyalty Group, Inc
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Performance Loyalty Group, Inc
What is your current position within your organization?
Managing Partner/CEO
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conversations with dealerships related to customer loyalty and retention

Mike Gorun's Blog

Is Digital Retailing Really a Good Thing for Dealers?

Posted on March 27, 2018 at 9:07am 0 Comments

The buzz today among vendors in the automotive industry is all about making the car buying transaction faster and more convenient for the consumer. I get it. Consumers think it takes too long to buy a car, so technology companies are inventing ways to trim down that transaction time. Sure, it may make car buying an easier and more convenient experience for consumers which,…


Rewards Programs Mean More than Just Rewards

Posted on March 20, 2018 at 9:54am 0 Comments

Rewards programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them.


The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come along with rewards programs – and those are the “expenses” some retailers…


A PERFECT example of the Trifecta that Creates Loyalty

Posted on March 13, 2018 at 9:54am 0 Comments

The never-ending question is… what does it take to earn customer loyalty? Of course, the answer changes all the time and that is what makes loyalty so confusing and difficult.


As technology continues to develop and improve, consumers have more access to information and aggressively compare prices and services. Businesses are constantly on their feet scrambling…


Being Real: The Fastest Way to Earn Customer Loyalty

Posted on March 6, 2018 at 9:44am 0 Comments

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…


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