sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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Latest Activity

sara callahan's blog post was featured

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on. Content…See More
Oct 31
sara callahan posted a blog post

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on. Content…See More
Oct 30
sara callahan posted a blog post

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in my experience, most audiences find long cluttered sentences a frustrating read.  A great…See More
Oct 24
sara callahan posted a blog post

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these…See More
Sep 26
sara callahan posted a blog post

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of you will have run into this situation. In the past, a customer’s…See More
Sep 12
sara callahan's blog post was featured

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not…See More
Aug 29
sara callahan posted a blog post

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not…See More
Aug 29
sara callahan posted a blog post

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct. Well, does it really matter? In a word, yes. When dealing with your…See More
Aug 15
sara callahan posted a blog post

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product…See More
Jul 31
sara callahan posted a blog post

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an idea of how well they are doing. Some will even go a step…See More
Jul 12
sara callahan posted a blog post

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat…See More
Jun 28
sara callahan posted a blog post

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with them, and…See More
Jun 14
sara callahan's blog post was featured

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than…See More
May 24
sara callahan posted a blog post

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than…See More
May 24
sara callahan posted a blog post

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure. Doing this consistently can lead to news…See More
May 17
sara callahan posted a blog post

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I…See More
May 10

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

How Being “Lazy” Can Be Productive

Posted on October 30, 2018 at 10:23am 0 Comments

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move…

Continue

Why Use a Hundred Words When One Will Do?

Posted on October 24, 2018 at 9:55am 0 Comments

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in my experience, most audiences find long cluttered sentences a frustrating…

Continue

Is Content Marketing a Necessity or a Nuisance?

Posted on September 26, 2018 at 10:19am 0 Comments

In a recent blog, I wrote about how content marketing is more of a long-term play.

 

In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers…

Continue

Are You Training Customers to Blackmail You for Service?

Posted on September 12, 2018 at 9:56am 0 Comments

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of you will have run into this…

Continue

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