sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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sara callahan's Page

Latest Activity

sara callahan posted a blog post

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of you will have run into this situation. In the past, a customer’s…See More
Sep 12
sara callahan's blog post was featured

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not…See More
Aug 29
sara callahan posted a blog post

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not…See More
Aug 29
sara callahan posted a blog post

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct. Well, does it really matter? In a word, yes. When dealing with your…See More
Aug 15
sara callahan posted a blog post

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product…See More
Jul 31
sara callahan posted a blog post

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an idea of how well they are doing. Some will even go a step…See More
Jul 12
sara callahan posted a blog post

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat…See More
Jun 28
sara callahan posted a blog post

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an excellent customer experience, make it convenient for the customer to interact with them, and…See More
Jun 14
sara callahan's blog post was featured

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than…See More
May 24
sara callahan posted a blog post

Content Doesn’t Have to Be Scary!

Great content comes in several forms. However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than…See More
May 24
sara callahan posted a blog post

Are there too Many Chefs in Your Content Kitchen?

One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure. Doing this consistently can lead to news…See More
May 17
sara callahan posted a blog post

Marketing Mistakes: A Little Pizza While You Die?

I’m pretty sure most of you have received some sort of marketing that was either irrelevant, offensive or perhaps just made you say, “Why the heck am I…See More
May 10
sara callahan posted a blog post

Effective Public Relations Begins with Humans

The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities. Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust methodologies accordingly. While this is certainly a…See More
Apr 30
sara callahan's blog post was featured

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive…See More
Apr 19
sara callahan posted a blog post

Negative Reviews Can be Sales Gold!

Study after study finds that word-of-mouth is the single greatest influencer when it comes to marketing. Providing a consistently excellent customer experience, then having those customers go out and tell their family and friends about it is the marketer’s holy grail. According to many, it’s perhaps the easiest and least expensive…See More
Apr 19
sara callahan's blog post was featured

The Fine Art of Getting Attention at Conferences

Conference season is upon us and each business is competing with hundreds of others for attention. A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the “noise” barrier and actually get attention? Here are…See More
Mar 5

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Are You Training Customers to Blackmail You for Service?

Posted on September 12, 2018 at 9:56am 0 Comments

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of you will have run into this…

Continue

Content Marketing Is Not a One and Done Game

Posted on August 29, 2018 at 9:58am 0 Comments

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…

Continue

I Do My Best Poof Reading After I Hit Send

Posted on August 15, 2018 at 10:02am 0 Comments

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct.

 

Well, does it really matter? In a word,…

Continue

Does Community Involvement Sell More Cars?

Posted on July 31, 2018 at 9:30am 0 Comments

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands…

Continue

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