sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Are You Connecting with your Customers?

Posted on February 12, 2019 at 10:20am 0 Comments

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some…

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The Duality of Conferences

Posted on January 2, 2019 at 10:20am 0 Comments

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…

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If People Buy From People They Like, How Do You Get Them to Like You?

Posted on December 18, 2018 at 10:18am 0 Comments

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.

 

However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…

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How Being “Lazy” Can Be Productive

Posted on October 30, 2018 at 10:23am 0 Comments

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on.

 

Content marketing can be frustrating.…

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