sara callahan
  • Female
  • Clearwater, FL
  • United States
  • Carter West Public Relations
Share on Facebook
Share

Sara callahan's Friends

  • Britt Bischoff
  • Nancy Khan
  • Connie Keane
  • Billy Milone
  • Paul Waddell
  • Ron Collier
  • AutoSTARR
  • Amy Rosenfield
  • Patrick Kelly
  • Kurt Kubicki
  • Melanie Colley
  • Ian Nethercott
  • Noel Walsh
  • Mike Gorun
  • Jason Scott
 

sara callahan's Page

Latest Activity

sara callahan posted a blog post

Are You Connecting with your Customers?

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some dealerships. The study found that the…See More
Feb 12
sara callahan's blog post was featured

The Duality of Conferences

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their investment. I get…See More
Jan 3
sara callahan posted a blog post

The Duality of Conferences

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their investment. I get…See More
Jan 2
sara callahan's blog post was featured

If People Buy From People They Like, How Do You Get Them to Like You?

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community. However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In addition, in today’s highly…See More
Dec 19, 2018
sara callahan posted a blog post

If People Buy From People They Like, How Do You Get Them to Like You?

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community. However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In addition, in today’s highly…See More
Dec 18, 2018
sara callahan's blog post was featured

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on. Content marketing can be frustrating. In the words of J.K. Rowling,…See More
Oct 31, 2018
sara callahan posted a blog post

How Being “Lazy” Can Be Productive

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on. Content marketing can be frustrating. In the words of J.K. Rowling,…See More
Oct 30, 2018
sara callahan posted a blog post

Why Use a Hundred Words When One Will Do?

I actually wanted to flip the title of this blog to “why use one word when a hundred will do?” People tend to use FAR too many words these days in PR and marketing material – they simply don’t know how to keep it short and relevant. And, in my experience, most audiences find long cluttered sentences a frustrating read.  A great slogan to go by really is KISS – Keep It Simple Stupid. Over…See More
Oct 24, 2018
sara callahan posted a blog post

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play. In addition, to attract an audience, it is vital to offer more than purely sales content and “buy now!” messages. Consumers are constantly bombarded with these salesy messages. Therefore, any business relying solely on that…See More
Sep 26, 2018
sara callahan posted a blog post

Are You Training Customers to Blackmail You for Service?

If you hold a management position in the retail automotive industry, you’ve probably had a customer attempt to leverage something to get what they want. Whether it was an unreasonable request, or simply a last-ditch effort to get a perceived wrong made right, many of you will have run into this situation. In the past, a customer’s leverage was typically the impact a poor survey would…See More
Sep 12, 2018
sara callahan's blog post was featured

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight out of the…See More
Aug 29, 2018
sara callahan posted a blog post

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight out of the…See More
Aug 29, 2018
sara callahan posted a blog post

I Do My Best Poof Reading After I Hit Send

We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to correct. Well, does it really matter? In a word, yes. When dealing with your friends, you can get away with it with a chuckle, quickly…See More
Aug 15, 2018
sara callahan posted a blog post

Does Community Involvement Sell More Cars?

I recently read an interesting article in Forbes about cause-based marketing which states that  55 percent of consumers would switch brands and/or pay more for a product or service to a company that demonstrates solid social…See More
Jul 31, 2018
sara callahan posted a blog post

Are you Deaf, Dumb & Blind to your Customers on Social Media?

Every successful business needs customer feedback to gauge how they are doing. Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to get an idea of how well they are doing. Some will even go a step further and email their own survey, or have their BDC call the…See More
Jul 12, 2018
sara callahan posted a blog post

Is a “Little Bit Better” than your Competition Really a Great Customer Experience?

There is plenty of buzz nowadays in the automotive industry about the customer experience. Everything from improving the in-showroom experience, to the finance experience, online experience and the service experience; mostly by using technology and the proper training of employees in how to properly interact with customers and treat them … well, better. Justified of not, customers simply…See More
Jun 28, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Carter West Public Relations
What is your current position within your organization?
Founder/President
What is your company website?
http://www.carterwestpr.com
What is your Facebook page/URL?
http://www.facebook.com/CarterWestPR
What is your LinkedIn page/URL?
http://www.linkedin.com/in/saracallahan
How did you specifically hear about DealerELITE? If referred, who?
Chris Saraceno
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Over 15 years of public relations expertise in the retail automotive industry

Sara callahan's Blog

Are You Connecting with your Customers?

Posted on February 12, 2019 at 10:20am 0 Comments

According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship. The same can be said for some…

Continue

The Duality of Conferences

Posted on January 2, 2019 at 10:20am 0 Comments

When it comes to working conferences, there are many different thought processes. The first, of course, is that a lot of money is spent between the cost of renting the booth space, sponsorship, the actual booth itself, staffing, swag, prizes and travel expenses. Conferences are indeed a considerable investment, and everyone wants to see a return on their…

Continue

If People Buy From People They Like, How Do You Get Them to Like You?

Posted on December 18, 2018 at 10:18am 0 Comments

It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.

 

However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…

Continue

How Being “Lazy” Can Be Productive

Posted on October 30, 2018 at 10:23am 0 Comments

There you are, working on your to-do list, trying to create content for your dealership. You sit there and contemplate what you can write that will be relevant and interesting to your customers. But no ideas come to you. The more you think about it, the more frustrated you get, until you simply give up trying and move on.

 

Content marketing can be frustrating.…

Continue

Comment Wall

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

  • No comments yet!
 
 
 

Latest Activity

Crystal Hartwell posted a blog post

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers…See More
1 hour ago
Michael Trasatti posted a blog post
6 hours ago
Michia Rohrssen posted a blog post
6 hours ago
Simon Hopes posted a blog post

Things you need to know before you buy Mahindra XUV300

A lot of people fall for the bigger, stronger and more masculine look in the cars. However, this…See More
13 hours ago
Walter McNulty posted a video

Preferred Dealer Solutions 07/12/19

The many #1 in the industry products we offer.
Friday
Scot Eisenfelder posted a blog post
Friday
Jim Flint posted a blog post

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend,…See More
Friday
Simon Hopes posted a blog post

What happens in the world of construction equipment?

Komatsu Europe launches PC360LCi-11 hydraulic excavatorSince its introduction, the intelligent…See More
Friday
Terrel Watkins posted a blog post
Friday
Dave Anderson posted a blog post

Mission Unstoppable Seat Giveaway

Don't miss this opportunity to attend Mission Unstoppable free, and gain strategies on developing…See More
Thursday
Jeff Cowan posted a blog post

Write Service Podcast: Episode 69- Service Advisors Hitting Their Goals? Time to Re-Evaluate and Re-Train!

This week, Jeff discusses the important topic of goals. We are at the halfway mark, so it's time to…See More
Thursday
Walter McNulty posted a status
"Start the 3rd Quarter Strong with the best traffic driving mail in the industry. There is still time to have a Staffed Sales Event."
Thursday
Walter McNulty posted a video

July112019PDS

Start the 3rd Quarter Strong with the best traffic driving mail in the industry. There is still time to have a Staffed Sales Event. Contact Us Today. www.pds...
Thursday
Jeff Giere posted a blog post
Thursday
Ed Barton posted a blog post
Thursday
Erik Nachbahr, CISSP posted a blog post

Warning: BlueKeep Malware Could be as Bad as WannaCry

Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003…See More
Wednesday
Dave Anderson's blog post was featured

Make Your Own Momentum!

Momentum is a powerful force that can work for you or against you. When you have it, things can be…See More
Wednesday
Walter McNulty posted videos
Tuesday
Crystal Hartwell posted a blog post

CULA Makes Vehicle Leasing Seamless For Credit Unions

New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease…See More
Jul 9
Dave Anderson posted a blog post

Make Your Own Momentum!

Momentum is a powerful force that can work for you or against you. When you have it, things can be…See More
Jul 9

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service