When the train has left the station...
I liked the following quote in this article below about paying too much attention to what the big business "experts" tell you. I think small businesses and start-ups innovate and create and big business sits back and waits to see what works through statistical and "expert" analysis. Then they either buy the smaller company (and corrupt the process) or try to duplicate what they're doing, often without knowing why something works and whether it will work in the way they want it to work. Think of a train leaving the station. They are rarely the engine of an idea, and often arrive too late to be a passenger, having to chase the caboose in order not to be left behind. What do YOU think? Am I being too harsh?
Article: Killer Video Marketing Techniques: Words can move you
By Jerry Bader, Site Pro News
"...You're Looking at the Wrong Mentors
There are endless articles, piles of statistical analysis, and countless essays and white papers on how business should use the Web to its advantage. And like a lot of business writing it concentrates on high profile major corporations as the source of expertise and savvy business strategy. Well, let me let you in on a little secret - most of these big businesses are badly run and creatively and intellectually bankrupt. Most are running on past successes from a bygone era and consumer inertia. In the end big business is about power and money, not expertise and innovation. Are there exceptions, of course; am I being harsh, probably; but the bottom-line here is that you need to look more carefully at what really works and why, that is unless you have endless stacks of money available to bury your competition and flood the airwaves with endless repetitive drivel that seeps into viewers' consciousness like some alien mind-altering drug..."
There are endless articles, piles of statistical analysis, and countless essays and white papers on how business should use the Web to its advantage. And like a lot of business writing it concentrates on high profile major corporations as the source of expertise and savvy business strategy. Well, let me let you in on a little secret - most of these big businesses are badly run and creatively and intellectually bankrupt. Most are running on past successes from a bygone era and consumer inertia. In the end big business is about power and money, not expertise and innovation. Are there exceptions, of course; am I being harsh, probably; but the bottom-line here is that you need to look more carefully at what really works and why, that is unless you have endless stacks of money available to bury your competition and flood the airwaves with endless repetitive drivel that seeps into viewers' consciousness like some alien mind-altering drug..."
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