Have you ever wandered through the shopping mall a half hour before it opened and watched the jeweler preparing his showcase of fine jewels? Polishing, shining, placing just so...all to create a "Dynamic Display" long before the first customer walks through the door! Why are we so different in the automotive retail world?
Cars with dead batteries, faded window stickers, dusty and dirty, personal belongings left in demos, no gas, mud on the tires, lock boxes on the front seat...all things that perceive to a customer...you really don't care enough to be prepared! Some say, "Well that's the lot attendant's responsibility"! Well I say., in today's market, we cannot afford the "It's not my job mentality". Nothing happens until you sell a car and if you want to convey to your prosepective buyers you care enough about them to have their prospective dream car "front-line ready", we must all pitch in.
What are your thoughts on this and what kind of processes have you executed at your dealership to prevent the mishap of the car not being ready to show from happening?
Adopt- A- Car worked for us Nancy. Each Sales person was responsible for five cars. They knew them inside and out and if they noticed anything at all, they fixed it themsrlves, or went to the proper employee to take care of the issue. When the car was sold they received a $100.00 spiff and were given another car to take its place. They were also known as the turn guy for that particular car whenever one was needed. Taking pride in your lot is like taking pride in your home. If there is no "curb appeal" on a house for sale. No one wants to look inside! Thanks for a great post young lady!