Brett's Page

Profile Information

Which best describes you?: Car Enthusiast

What company do you work for (or own)?: Used Car University

What is your current position within your organization?: Media and Marketing Coordinator

What is your company website?: http://usedcaruniversity.com

How did you specifically hear about DealerELITE? If referred, who?: KainAutomotiveIdeaExchange

Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?: I would like to add events to your calendar and participate in any discussions concerning marketing and social media.

Brett's Blog

ARE YOUR SALESPEOPLE PROSPECTING FOR MAXIMUM RESULTS?

Posted on April 16, 2013 at 5:27pm 0 Comments 1 Like

Original post is from Used Car University's Blog and is written by Harlene Doane.

Dealerships sometimes take the time to look at their sales demographics (e.g. zip codes, age, gender, ethnicity) and adjust their marketing for prospects based on those demographics. No surprise it’s called target marketing.

But does you salesperson do the same with their…

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Toyota Turns to Scrabble to Find Avalon Buyers

Posted on April 3, 2013 at 4:41pm 0 Comments 0 Likes

Original blog appeared on UsedCarUniversity.com

Do prospective owners of Avalons play Scrabble?

Scrabble players found a new twist to the game today*, which is a bit weird to begin with being April Fools and all. Everyone in my household with the exception of my husband has a bit of a competitive nature, so we love Scrabble and often play the Super Scrabble board game.