Brett Sutherlin
  • Pacific Palisades, CA
  • United States
  • FusionZone Automotive
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
FusionZone Automotive
What is your current position within your organization?
Owner & Founder
What is your company website?
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
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Brett Sutherlin's Blog

Are You Missing Out on a Large Population of Customers?

Posted on March 12, 2019 at 10:33am 0 Comments

Se Habla español?

Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…


To Price or Not to Price: That is the Question!

Posted on February 7, 2019 at 9:00am 0 Comments

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?


The industry is pretty divided on this topic, with consultants, trainers and others on both sides…


What Data Really Matters to Dealers?

Posted on January 16, 2019 at 10:15am 0 Comments

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”


Well, let’s keep it simple! Over the years I have found it boils down to two…


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