Brett Sutherlin
  • Pacific Palisades, CA
  • United States
  • FusionZone Automotive
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Brett Sutherlin's blog post was featured

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of thousands of…See More
Oct 13
Brett Sutherlin posted a blog post

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of thousands of…See More
Oct 12
Brett Sutherlin posted a blog post

What We’ve Got Here is a Failure to Communicate!

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct a considerable amount of research and visit many different touch…See More
Sep 25
Brett Sutherlin posted a blog post

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly be…See More
Sep 19

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
FusionZone Automotive
What is your current position within your organization?
Owner & Founder
What is your company website?
http://www.fzautomotive.com
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
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Brett Sutherlin's Blog

Where Oh Where Has the Service Department Gone?

Posted on October 12, 2018 at 10:20am 0 Comments

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of…

Continue

What We’ve Got Here is a Failure to Communicate!

Posted on September 25, 2018 at 10:05am 0 Comments

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.

 

In the car shopping process consumers conduct a considerable amount of research…

Continue

Is the Pre-Qualification Game Losing You Sales?

Posted on September 19, 2018 at 10:07am 0 Comments

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly…

Continue

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