Brett Sutherlin
  • Pacific Palisades, CA
  • United States
  • FusionZone Automotive
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Brett Sutherlin posted a blog post

To Price or Not to Price: That is the Question!

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price? The industry is pretty divided on this topic, with consultants, trainers and others on both sides of the fence. On one side are…See More
Feb 7
Brett Sutherlin posted a blog post

What Data Really Matters to Dealers?

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?” Well, let’s keep it simple! Over the years I have found it boils down to two key things. Here is what you…See More
Jan 16
Brett Sutherlin posted a blog post

FusionZONE Automotive Launches FastRing and FastPrice

 Next generation tools enable dealers to contact customersin under 6 seconds, converting leads into sales PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced the launch of two lead generation tools,…See More
Jan 7
Brett Sutherlin posted a blog post

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a “blockbuster,” there…See More
Dec 27, 2018
Brett Sutherlin posted a blog post

fusionZONE Releases Mobile Text Coupons for Sales & Service

Auto Dealers Increase Service Leads Over 200% With Mobile Text Coupons PACIFIC PALISADES, Calf., December 20, 2018 -- In response to the rapidly growing number of consumers currently using the internet via mobile devices, fusionZONE Automotive, LLC., today announced a new tool for auto dealers, Mobile Text Coupons. With Mobile Text Coupons, customers no longer have to use their desktop to print them off. Instead, they can choose a coupon, enter their…See More
Dec 20, 2018
Brett Sutherlin posted a blog post

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers? Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how most dealerships currently do…See More
Dec 17, 2018
Brett Sutherlin posted a blog post

Watch Out, Google Is about to Supercharge Reviews!

These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing decisions. Car shoppers increasingly…See More
Nov 30, 2018
Brett Sutherlin's blog post was featured

Four Things You Need to Be Successful at SEO

Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands 93.76 percent of all searches.…See More
Nov 26, 2018
Brett Sutherlin posted a blog post

Four Things You Need to Be Successful at SEO

Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings. Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands 93.76 percent of all searches.…See More
Nov 19, 2018
Brett Sutherlin posted a blog post

Brett Sutherlin Discusses “Online Conversion is Not as Hard as you Think!” at Automotive Attribution & Analytics Summit

PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!”  at the upcoming Automotive…See More
Nov 5, 2018
Brett Sutherlin posted a blog post

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is. Imagine making some simple tweaks to your website which produce an immediate…See More
Oct 29, 2018
Brett Sutherlin's blog post was featured

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of thousands of…See More
Oct 13, 2018
Brett Sutherlin posted a blog post

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and more, dealerships spend tens of thousands of…See More
Oct 12, 2018
Brett Sutherlin posted a blog post

What We’ve Got Here is a Failure to Communicate!

Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads. In the car shopping process consumers conduct a considerable amount of research and visit many different touch…See More
Sep 25, 2018
Brett Sutherlin posted a blog post

Is the Pre-Qualification Game Losing You Sales?

The sheer volume of leads many dealerships receive can be overwhelming. And, not only do they have to respond (hopefully quickly) to any new leads, they are also expected to follow up with those leads with a “buy or die” mentality. I can guarantee you that whoever is responsible for following up with leads can quickly be…See More
Sep 19, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
FusionZone Automotive
What is your current position within your organization?
Owner & Founder
What is your company website?
http://www.fzautomotive.com
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
content

Brett Sutherlin's Blog

To Price or Not to Price: That is the Question!

Posted on February 7, 2019 at 9:00am 0 Comments

In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?

 

The industry is pretty divided on this topic, with consultants, trainers and others on both sides…

Continue

What Data Really Matters to Dealers?

Posted on January 16, 2019 at 10:15am 0 Comments

Conference season is upon us. As dealers go from seminar to seminar and presentation after presentation, it can cause mass confusion about what data really matters. As a dealer, you may well be asking yourself, “what data should I really be watching at my dealership?”

 

Well, let’s keep it simple! Over the years I have found it boils down to two…

Continue

FusionZONE Automotive Launches FastRing and FastPrice

Posted on January 7, 2019 at 11:01am 0 Comments

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

 

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

Continue

Scripts Are for Actors, not your Websites

Posted on December 27, 2018 at 10:26am 0 Comments

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

Continue

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