Charles Sullivan
  • Jamaica Plain, MA
  • United States
  • The Auto Agency
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
The Auto Agency
What is your current position within your organization?
CEO
What is your company website?
http://www.TheAutoAgency.net
How did you specifically hear about DealerELITE? If referred, who?
Twitter link - theautoagency@theautoagency
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
We can offer your members a several professionally produced "turn key" & field tested marketing and sales programs. Which will enhance your members presence in their individual markets.
(Digital- Email - Direct Mail - Onsite Events)

Charles Sullivan's Blog

Its The Employee First, Not The Customer!

Posted on April 30, 2014 at 10:23am 0 Comments

One of our dealers asked me this question: As an owner and GM; what's the one thing we can do to increase leads, retain customers, grow profits, attract & keep great people and ensure my company's longevity?

My answer to him was Put your employees first and your customers second.

In 2010 I attend a seminar featuring Tom Peters "In Search Of Excellence" he discussed this very topic. Business…

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How To Market Yourself with Little or No Money!

Posted on April 16, 2014 at 11:30am 0 Comments

Hi Frank

You can do lots of things without spending a lot of money. When its slow, you have less money, but more time. To get the conversation started I've listed a few ideas that are effective and mostly FREE. …

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8 Buyer Personalities and How To Sell Them.

Posted on April 15, 2014 at 9:30am 0 Comments

To truly deliver a WOW customer experience and significantly improve your selling performance. Its critical that you embrace the concept of "Think Buyer First, Selling Second!" Click on the link below and learn how to quickly identify your customer's personality type, how to shape your sales approach and deliver the best customer experience.

Action steps:

  •   Identify the customers you most often encounter.
  •  …
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