Courtney Evans
  • Chicago, IL
  • United States
  • Affinitiv
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Courtney Evans's blog post was featured

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to increase customer loyalty and…See More
Nov 13
Courtney Evans posted a blog post

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to increase customer loyalty and…See More
Nov 8
Courtney Evans posted a blog post

Use Data to Improve the Customer Experience

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how data can be…See More
Sep 13
Courtney Evans posted a blog post

Use Customer Data to Build Better Relationships

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits. Yet it’s difficult to deny the advantages of data-driven marketing: 2 out of 3 leading marketers admit that data-based decisions beat gut instinct78% of…See More
Aug 9
Courtney Evans posted a blog post

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers. Most companies use only 12 percent of the data they have on hand, which means 88 percent of their data is not…See More
Jun 21
Courtney Evans posted a blog post

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it's important to expect accountability from your marketing partner, sometimes it's easy to get lost in the weeds of campaign…See More
Jun 7
Courtney Evans posted a blog post

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention. Take television, for example. Many dealerships still create and air commercials on TV and cable for…See More
May 3

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
VP of Product
What is your company website?
http://www.affinitiv.com
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
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Courtney Evans's Blog

5 Essential ORP Communications

Posted on November 8, 2019 at 9:36am 0 Comments

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

Continue

Use Data to Improve the Customer Experience

Posted on September 13, 2019 at 10:30am 0 Comments

When we think of using customer data, it’s often in the context of marketing. I’ve written previously on how…

Continue

Use Customer Data to Build Better Relationships

Posted on August 9, 2019 at 10:15am 0 Comments

For such a small word, the word ‘data’ packs a pretty big punch. Some marketers get overwhelmed when they hear it because they believe it’s complicated. Others give it a bad rap without really understanding the benefits.

 

Yet it’s difficult to deny the advantages of data-driven marketing:

 

  • 2 out of 3 leading marketers admit…
Continue

Increase Your Marketing ROI with 3rd Party Data

Posted on June 21, 2019 at 10:16am 0 Comments

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

Continue

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