Courtney Evans
  • Chicago, IL
  • United States
  • Affinitiv
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Latest Activity

Courtney Evans posted a blog post

Why Your Marketing Goals are All Wrong

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated. While it's important to expect accountability from your marketing partner, sometimes it's easy to get lost in the weeds of campaign…See More
Jun 7
Courtney Evans posted a blog post

Let's Get Visual: Targeting Auto Shoppers with Video

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention. Take television, for example. Many dealerships still create and air commercials on TV and cable for…See More
May 3
Courtney Evans posted a blog post

Customer Loyalty: Playing the Long Game

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of several years in the service drive. But providing a great customer experience in the…See More
Apr 5
Courtney Evans posted a blog post

Making PPC Clicks Count

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as "set-it-and-forget-it." Your dealership is a unique…See More
Mar 1
Courtney Evans posted a blog post

5 Keys to Successful Social Ads Campaigns

When it comes to social media advertising, Facebook reigns supreme with Instagram a close second. These are ideal platforms on which to raise brand awareness, bring customers down funnel and generate leads. For dealers, a presence on Facebook and Instagram is essential, because quite simply, this is where your customers are spending their time. Check out these usage stats…See More
Jan 11
Courtney Evans posted a blog post

How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a relationship with someone until the next sales cycle. So, the focus must be to keep the customer coming…See More
Jan 4

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
Affinitiv
What is your current position within your organization?
VP of Product
What is your company website?
http://www.affinitiv.com
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
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Courtney Evans's Blog

Why Your Marketing Goals are All Wrong

Posted on June 7, 2019 at 9:44am 0 Comments

Most people think about marketing as a way to generate immediate ROI. For every email campaign sent out, we measure its success with metrics like open rates, click-through rates (CTRs), number of sales or ROs, or even dollars generated.

 

While it's important to expect accountability from your marketing partner, sometimes it's easy to get lost…

Continue

Let's Get Visual: Targeting Auto Shoppers with Video

Posted on May 3, 2019 at 10:28am 0 Comments

One of the biggest challenges for dealers today is knowing which marketing channels deliver the best reach, frequency and ROI. For marketers everywhere, it can be difficult to reach an intended audience, and when they do, many times the audience isn't paying attention.

 

Take television, for example. Many dealerships still create and air…

Continue

Customer Loyalty: Playing the Long Game

Posted on April 5, 2019 at 9:00am 0 Comments

How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of several years in the service drive.

 

But providing a great…

Continue

Making PPC Clicks Count

Posted on March 1, 2019 at 10:14am 0 Comments

As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…

Continue

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