Ed Barton
  • Pacific Palisades, CA
  • United States
  • fusionZONE
Share on Facebook
Share
 

Ed Barton's Page

Latest Activity

Ed Barton posted a blog post

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to correct it and…See More
Oct 24
Ed Barton posted a blog post

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue. Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not accessible, FZA Digital, LLC, the digital…See More
Oct 22
Ed Barton posted a blog post

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in E-commerce, digital…See More
Sep 3
Ed Barton posted a blog post

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more of a…See More
Jul 11
Ed Barton posted a blog post

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its dealers. “Our dealership has been with fusionZONE for four successful years. I believe…See More
Jul 8
Ed Barton posted a blog post

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office. FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service coverage from 7 am Eastern until 10 pm…See More
Jul 1

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
fusionZONE
What is your current position within your organization?
CEO
What is your company website?
http://www.fzautomotive.com
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
content

Ed Barton's Blog

Accessibility is Good Business!

Posted on October 24, 2019 at 9:47am 0 Comments

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

Continue

FZA Digital Releases ADAPT, an Effective WCAG Compliance Toolkit for Auto Dealers

Posted on October 22, 2019 at 10:11am 0 Comments

As ADA lawsuits become commonplace in the industry, FZA Digital releases a solution for auto dealers to combat this frustrating issue.

 

Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing  cases to move forward against retailers if their websites are not…

Continue

fusionZONE Automotive Hires Automotive Industry Digital Marketing Specialist Adam Swanson as OEM Director

Posted on September 3, 2019 at 10:05am 0 Comments

Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…

Continue

A Simple Way to Capture Additional Service Revenue

Posted on July 11, 2019 at 10:17am 0 Comments

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more of…

Continue

Comment Wall

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

  • No comments yet!
 
 
 

Latest Activity

Doug Van Sach's blog post was featured
Friday
Sally Whitesell posted a blog post
Friday
Doug Van Sach posted a blog post
Friday
Mike theCarGuy Correra posted a video

How Using Industry Jargon Can Cost You Sales

Mike Correra shares how using industry jargon with customers can cost your dealership sales.
Friday
John Sternal posted blog posts
Thursday
Tim Duke's blog post was featured
Thursday
Linwood E. Poissonnier posted a status
"You have to believe in what you’re doing, or actions won't work. Be sure of yourself"
Thursday
Linwood E. Poissonnier posted a status
"I have been a member for a long time . Under Autonation Nissan and Brandon honda N.O.B."
Wednesday
Courtney Evans's blog post was featured
Wednesday
Eliana Raggio posted an event
Thumbnail

FREE WEBINAR: How to Improve Your Follow-Up Today! at https://digitalairstrike.com/How-to-Improve-Your-Follow-Up-Today

November 21, 2019 from 12pm to 1pm
If your dealership is like most, your follow-up is either flawed, on auto-pilot, or completely…See More
Wednesday
Joe Tareen posted a blog post
Wednesday
Bill Wittenmyer posted a blog post

3 Strategies to Cultivate Enthusiastic and Loyal Fans

It costs most dealers about five times as much to acquire a new customer than to retain those they…See More
Nov 11
Scot Eisenfelder posted a blog post

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailersChicago, IL—November…See More
Nov 11
Mike Esposito posted a blog post

Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year

Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48…See More
Nov 11
Courtney Evans posted a blog post
Nov 8
Jim Flint posted a blog post
Nov 8
Mike theCarGuy Correra posted a video

What You Shouldn't Overlook in Your Marketing Strategy

Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked.
Nov 7
Damian Boudreaux posted blog posts
Nov 7
Dan Beres posted a blog post
Nov 7

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service