George Nenni
  • Middletown, OH
  • United States
  • Generations Digital
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George Nenni's blog post was featured

A Picture is Worth a Thousand CV Words

Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing the dealership's new protocol, process, and policies around CV. Images can be far more powerful, especially if…See More
Apr 18
George Nenni posted a blog post

A Picture is Worth a Thousand CV Words

Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing the dealership's new protocol, process, and policies around CV. Images can be far more powerful, especially if…See More
Apr 17
George Nenni's blog post was featured

Dealers Win with Multiple “Google My Business”

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific business…See More
Apr 8
George Nenni posted a blog post

Dealers Win with Multiple “Google My Business”

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific business…See More
Apr 8

Profile Information

Which best describes you?
Trainer
What company do you work for (or own)?
Generations Digital
What is your current position within your organization?
Founder
What is your company website?
http://generationsdigital.com
What is your Facebook page/URL?
http://facebook.com/georgenenni
What is your LinkedIn page/URL?
http://linkedin.com/in/georgenenni/
How did you specifically hear about DealerELITE? If referred, who?
Arnold Tijerina
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
Helpful and educational posting and commenting!

Digital marketing is my passion. For the last thirty years, I’ve shown car dealerships how to separate the digital marketing wheat from the chaff. I can do the same for your dealership, and show you how to harness the power of digital analytics to help eliminate ad waste and maximize your marketing dollars.

We all know marketing comes with an asterisk. We’re told that only 20 percent of marketing works, but identifying that 20 percent is easier said than done. How do you know which digital ads are working? Are you getting the most value out of Google Analytics? Are you spending too much for paid search and digital ads? I founded Generations Digital to answer those questions and many more. Every day I strive to take the mystery out of digital marketing, so my dealer clients can make smarter ad spends.

So, what’s my background? I was the first employee hired by Dealer Specialties; I’ve been a vehicle content and imagery syndicator; and I’ve managed digital marketing and CRM organizations. Today, I train and consult with dealerships on how to use Google analytics and other tools for measuring digital marketing ROI on their own. My clients learn how to measure and interpret shopping behavior and conversions, not just clicks.

As you can tell, I love sharing my deep knowledge of digital marketing, vendors and technology. I’ve given presentations at automotive conferences, from Digital Dealer to JD Power Roundtable. In addition to talking about digital marketing, I also write about it. I’m a regular contributor to industry online and print publications, including DrivingSales, Automotive Digest, AutoSuccess Magazine, to name but a few. In addition, I co-authored “Unfair Advantage,” a best-selling book that features top advice from some of the most successful automotive retail experts from around the world.

I can help you eliminate wasteful ad spending and take your digital marketing to the next level. Let’s talk.

George Nenni's Blog

A Picture is Worth a Thousand CV Words

Posted on April 17, 2020 at 12:56pm 0 Comments

Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing…

Continue

Dealers Win with Multiple “Google My Business”

Posted on April 8, 2020 at 7:57am 0 Comments

If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.

Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…

Continue

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