Digital marketing is my passion. For the last thirty years, I’ve shown car dealerships how to separate the digital marketing wheat from the chaff. I can do the same for your dealership, and show you how to harness the power of digital analytics to help eliminate ad waste and maximize your marketing dollars.
We all know marketing comes with an asterisk. We’re told that only 20 percent of marketing works, but identifying that 20 percent is easier said than done. How do you know which digital ads are working? Are you getting the most value out of Google Analytics? Are you spending too much for paid search and digital ads? I founded Generations Digital to answer those questions and many more. Every day I strive to take the mystery out of digital marketing, so my dealer clients can make smarter ad spends.
So, what’s my background? I was the first employee hired by Dealer Specialties; I’ve been a vehicle content and imagery syndicator; and I’ve managed digital marketing and CRM organizations. Today, I train and consult with dealerships on how to use Google analytics and other tools for measuring digital marketing ROI on their own. My clients learn how to measure and interpret shopping behavior and conversions, not just clicks.
As you can tell, I love sharing my deep knowledge of digital marketing, vendors and technology. I’ve given presentations at automotive conferences, from Digital Dealer to JD Power Roundtable. In addition to talking about digital marketing, I also write about it. I’m a regular contributor to industry online and print publications, including DrivingSales, Automotive Digest, AutoSuccess Magazine, to name but a few. In addition, I co-authored “Unfair Advantage,” a best-selling book that features top advice from some of the most successful automotive retail experts from around the world.
I can help you eliminate wasteful ad spending and take your digital marketing to the next level. Let’s talk.
Not many shoppers are willing to read several paragraphs on a dealership CV pop-up, banner, link, landing page. The old saying "A picture is worth a thousand words" is quite appropriate here. We find too many examples of straight text on these pages containing…Continue
If automotive retailers want to maximize their opportunities with Google My Business (GMB), they must create separate departments for sales, service, parts and body shop. I’ve seen this topic debated online, and though some may disagree, I want the data to speak for itself in making this recommendation.
Let’s first establish what winning on GMB means. It doesn’t mean winning on branded search, since Google takes care of that. Precisely 100% of the time someone searches for a specific…Continue