George Peters
  • Male
  • Henrico, VA
  • United States
  • Carter Myers Automotive/Colonial…
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Profile Information

Which best describes you?
Dealership
What company do you work for (or own)?
Carter Myers Automotive/Colonial Auto Center
What is your current position within your organization?
E-Commerce Director
What is your company website?
http://www.cmacars.com
What is your Facebook page/URL?
http://https://www.facebook.com/ColonialAutoCenter
What is your LinkedIn page/URL?
http://www.linkedin.com/profile/view?id=87932996&trk=hb_tab_pro...
How did you specifically hear about DealerELITE? If referred, who?
Invitation To Join From DealerELITE
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
As a BDC/E-Commerce Specialist I have a passion for innovation in the digital environment with a desire to stay ahead of the curve and as a leader in the market. In 1984 I entered the auto business with youthful enthusiasm starting as a salesperson advancing my way up through management. During the early 90’s I began working with the internet and over time have become “A Student of The Web” using analytics and metrics to help determine positioning and success. In most recent years I have taken consulting and leadership roles in BDC development & operation, website management, customer retention, mobile marketing, video communication, and reputation management. December of 2011 I appeared on the cover of Digital Dealer Magazine. I have been involved with dealerships that ranked highly in Ward’s Top 100 E-Commerce Dealers Nationwide, and a winner of the Digital Dealer Website Excellence Award.

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