Greg Geodakyan
  • C******, GA
  • United States
  • Client Command
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Which best describes you?
Vendor Partner
What company do you work for (or own)?
Client Command
What is your current position within your organization?
Chief Product Officer
What is your company website?
http://www.cllientcommand.com
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arnold tijerina
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Greg Geodakyan's Blog

The Weakest Link in Data Attribution Part II: Data Standardization

Posted on September 24, 2018 at 10:03am 0 Comments

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach customers.

 

There is an obvious challenge. While selling cars over multiple channels…

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