Franchise Dealers have the opportunity to earn hundreds of thousands in financial compensation from their OEM, assuming the dealer's service retention is at specific OEM guides. Unfortunately, a very high percentage of dealers are unable to take advantage of the financial windfall.
Let's put this in perspective. A tier 1 OEM has been offering PPM-Pre Paid Maintenance with every vehicle sold, it's inclusive in the MSRP. The metrics are as follows.
50% of the customers never show…Continue
It's easy to make a compelling argument that franchise auto dealers are at significant risk of going through a serious downturn, very similar to big box retailers like Macy's, J.C. Penny, Sears and even Nordstrom. Nordstrom is known for its exemplary customer service, liberal return policy and in-store amenities. The company also prides itself on selling apparel that buyers see as unique, fashionable and worth a premium price. Nordstrom's floor traffic is down, causing serious…Continue
The consumer is the life-blood of any business, and franchise auto dealers must implement consumer centric solutions that will encourage consumers to conduct business with your dealership(s).
As you read a few of the customer quotes below, it's important to note that consumers are conducting business with dealers that are geographically located further away, and dealers that are located closer to the consumer aren't winning their business. Why? Dealers that provide Service Customer…Continue
There are a few critical areas that Fixed Operation Directors need to focus upon to ensure your service departments are prepared for 2017 and beyond.