What Do Consumers Think About Service Customer Pick-up & Delivery?

The consumer is the life-blood of any business, and franchise auto dealers must implement consumer centric solutions that will encourage consumers to conduct business with your dealership(s).

As you read a few of the customer quotes below, it's important to note that consumers are conducting business with dealers that are geographically located further away, and dealers that are located closer to the consumer aren't winning their business. Why? Dealers that provide Service Customer Pick-up & Delivery are winning the consumer's business based upon improving the customer experience. Make it convenient for the customer and you'll win that customer.

"Chadwick was great. The service is amazing and I'm so happy it was available. It makes it easy to do business with Weatherford which is not necessarily our closest/easiest to get to BMW dealership"

"It's a good service to add for free to encourage people to use Weatherford. Otherwise would just go to SF BMW service center since it's easier to get to driving myself"

"This service makes it very convenient for my vehicle to be serviced at whichever time that BMW is available to provide service. Were I required to deliver my own vehicle, I would be more troubled to find a service time that was convenient for me as well"

"I love the service, it encourages me to stay with BMW vehicles. It allows BMW to stand apart from some of the other brand cars by offering this"

These are just a few of the thousands of customer comments regarding Service Customer Pick-up & Delivery Valet. Are you ready to start winning your lost UIO and conquest customers back today?

Ken Hite is Senior Vice President at RedCap. RedCap's technology and drivers are utilized by OEMs and dealers for Service Customer Pick-up and Delivery, as well as Consumer Test Drives. Ken has 25 years experience within the automotive industry, inclusive of retail, OEM, after-market and start-ups. The auto industry must learn to exceed customer expectations and implement business processes based upon customer convenience.

Views: 70

Comment

You need to be a member of DealerELITE.net to add comments!

Join DealerELITE.net

Comment by steven chessin on January 2, 2017 at 9:02pm

Kyle  - Wow ... let me comment on this ! 

My dad was a doctor. He loved his full-size Chrysler "Letter Cars" and bought a new one every year. Always from the same salesman. He did not shop --- or haggle  --- or finance. He also never took his car for service ! His salesman brought a loaner to the driveway - picked-up his car  - and a couple days later his car was back and showroom clean and filled-up and ready to go. It always had the Evergreen Air Sanitizer hanging from the mirror and new wiper blades.

One time my and I went for a ride and he said,  "The car doesn't feel right, I need to call Eugene". He got his salesman on the phone and told him the car didn't feel right. Eugene said, "Oh yeah Doc, I forgot to mention, the weather is getting cold so we put on a set of Winter tires, we'll swap the other ones back on next April."

One day I heard a car dealer on TV saying that he had lower prices so I asked my dad why he always paid the number on the window sticker ?  He reminded me of the day they put fresh Winter tires on and never even charged him or even mentioned it. He said that they really treated him right and he "appreciated" it.

We are sooo smart today aren't we?  The V.I.P. customer care then was sooo much better but RedCap seems to be on the right path to recapture some of that lost customer service. Not only did  they have my dads LOYALTY but every patient of his that saw his always shining Chrysler was referred to the dealer that knew how to treat him right. When customers pay luxury car prices they deserve luxury service  -- and sometimes get it.       

Bravo !            

           

Latest Activity

Dave Anderson posted a blog post

Face and Fix These Four Excuses

Excuses are common amongst underachievers, and when you're trying to live the game changer life,…See More
7 hours ago
John Sternal posted a blog post

Swapalease Data: Are Crossovers Not in Demand for Leasing?

Crossovers Not Seeing Growth in Leasing?A year ago, roughly 7.4% of drivers polled said they would…See More
11 hours ago
Jim Flint posted a blog post
12 hours ago
Jim Flint's blog post was featured

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
14 hours ago
Simon Hopes posted a blog post

How to Compare Car Insurance Policies

What is Car Insurance?A car insurance is the policy that covers one’s car against all kinds of…See More
19 hours ago
Mike theCarGuy Correra posted a video

The Key to Long Term Success in Sales

Account Manager Mike Correra shares the key to a dealership's long term sales success in this video blog.
yesterday
Tom Clark posted a blog post

Reasons to Sell Your Dead Car to Car Removal Companies

Your old car just stopped working. When you called a mechanic to have a look at it, they gave you…See More
yesterday
Derek C. Dean posted a blog post

Hard skills Vs soft skills or hard skills and soft skills- which is optimal?

Soft skills and training programs for the same seem to be hogging the limelight in recent times.…See More
yesterday
Umair Amjad posted a blog post

The Perks of Using Armored Cars & Bulletproof Vehicles

Security is a prime concern for every human being. When it comes to security, then people do not…See More
Sunday
Rob Gehring posted a blog post
Friday
Scot Eisenfelder posted a video

Why the Service Write Up Is Critical

Scot Eisenfelder shares why the service write-up is critical to increased revenue in this video blog.
Friday
Jim Flint posted a blog post

Google Ads Two Changes for Display

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you…See More
Friday
John Sternal posted blog posts
Thursday
Veronica Dunford posted a blog post
Thursday
Stephen Coambes posted a blog post
Thursday
Damian Boudreaux posted a blog post

Relationship Selling - Begin The Shift Now

Gooooooooood Morning! And thank you again for joining us in another video in the series, [name].…See More
Thursday
Steven Laureys posted a blog post
Aug 14
John Sternal posted blog posts
Aug 14
Harris Scott posted blog posts
Aug 14
Reynalda Lor posted a discussion

Roofing Option For Garage?

Greetings!We are looking for the best roofing option for our dealership garage nowadays. In the…See More
Aug 13

Get Newsletter

© 2019   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service