Ken Potter
  • Olive Branch, MS
  • United States
  • BuildABrand
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We will share the advantages of employee advocacy based selling versus traditional model, explore strategies being used by dealership personnel now, TCP risks, and best practices for dealers to take and use to drive a better-branded experience and sell more cars.

Ken Potter's Blog

What Is Worse Than A Disloyal Employee Who Leaves Your Dealership?

Posted on August 30, 2018 at 7:00pm 0 Comments

Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.

Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced…


Is Creating Videos for Your Social Brand Really That Difficult?

Posted on July 20, 2018 at 10:00am 0 Comments

Many feel video creation and posting videos socially can be difficult or you will need special equipment and skills which causes some to resist using this powerful strategy.

Often times, this resistance can be attributed to being seen as imperfect; not knowing where to start, or why videos are important when branding.…


You Do Not Need to Brand Yourself Alone

Posted on July 17, 2018 at 3:30pm 0 Comments

Working inside a dealership as the owner, manager, sales or service professional, is a full-time job and if you have started to personally brand yourself, you may have noticed that personal branding is a full-time job too.

There is no faking it: personal branding can be difficult to do, especially when attempting to do it without the right tools and team to…


We Are Still Selling To Humans

Posted on May 4, 2018 at 2:50pm 0 Comments

Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.

Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human…


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