Ken Potter
  • Olive Branch, MS
  • United States
  • BuildABrand
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Ken Potter's blog post was featured

What Is Worse Than A Disloyal Employee Who Leaves Your Dealership?

Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced sales staff making basic mistakes; the lack of continuity with customers; and, ultimately, they will see a drop in possible leads and vehicle sales due to employees constantly revolving in and out of the…See More
Aug 31, 2018
Ken Potter posted a blog post

What Is Worse Than A Disloyal Employee Who Leaves Your Dealership?

Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced sales staff making basic mistakes; the lack of continuity with customers; and, ultimately, they will see a drop in possible leads and vehicle sales due to employees constantly revolving in and out of the…See More
Aug 30, 2018
Ken Potter's 2 blog posts were featured
Jul 20, 2018
Ken Potter posted a blog post

Is Creating Videos for Your Social Brand Really That Difficult?

Many feel video creation and posting videos socially can be difficult or you will need special equipment and skills which causes some to resist using this powerful strategy.Often times, this resistance can be attributed to being seen as imperfect; not knowing where to start, or why videos are important when branding.According to Forbes, over 500 million (that is over half a billion) people are watching videos on Facebook every day.Yes, a great many people are watching videos, which is why they…See More
Jul 20, 2018
Ken Potter posted blog posts
Jul 17, 2018
Ken Potter posted a blog post

We Are Still Selling To Humans

Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human beings.Humans are…See More
May 4, 2018

Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
BuildABrand
What is your current position within your organization?
President
What is your company website?
http://BuildABrand.com
How did you specifically hear about DealerELITE? If referred, who?
Chris
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
We will share the advantages of employee advocacy based selling versus traditional model, explore strategies being used by dealership personnel now, TCP risks, and best practices for dealers to take and use to drive a better-branded experience and sell more cars.

Ken Potter's Blog

What Is Worse Than A Disloyal Employee Who Leaves Your Dealership?

Posted on August 30, 2018 at 7:00pm 0 Comments

Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.

Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced…

Continue

Is Creating Videos for Your Social Brand Really That Difficult?

Posted on July 20, 2018 at 10:00am 0 Comments

Many feel video creation and posting videos socially can be difficult or you will need special equipment and skills which causes some to resist using this powerful strategy.

Often times, this resistance can be attributed to being seen as imperfect; not knowing where to start, or why videos are important when branding.…

Continue

You Do Not Need to Brand Yourself Alone

Posted on July 17, 2018 at 3:30pm 0 Comments

Working inside a dealership as the owner, manager, sales or service professional, is a full-time job and if you have started to personally brand yourself, you may have noticed that personal branding is a full-time job too.

There is no faking it: personal branding can be difficult to do, especially when attempting to do it without the right tools and team to…

Continue

We Are Still Selling To Humans

Posted on May 4, 2018 at 2:50pm 0 Comments

Over the years, as customers have sought out the internet to research, shop and buy cars, a void has been created between customers and sales professionals -- removing a human element from much of the upfront process. Many dealers and sales professionals are now bridging that gap with the help of personal branding.

Somewhere along the way, CRM and other systems lost sight of the fact that customers are more than “leads”, “shoppers”, and “potential buyers”; they are human…

Continue

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