Larisa Bedgood
  • Tampa, FL
  • United States
  • DataMentors
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Profile Information

Which best describes you?
Vendor Partner
What company do you work for (or own)?
DataMentors
What is your current position within your organization?
Director of Marketing
What is your company website?
http://www.relevateauto.com
What is your Facebook page/URL?
http://https://www.facebook.com/datamentors
What is your LinkedIn page/URL?
http://https://www.linkedin.com/pub/larisa-bedgood/13/a77/8bb
How did you specifically hear about DealerELITE? If referred, who?
Automotive Digital Marketing
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
In July 2015, DataMentors merged with Relevate Auto to form a Data-as-a-Service (DaaS) provider that serves the Automotive industry. Relevate Auto is a pioneer in consumer and automotive marketing, modeling, and analytical data solutions, built upon the Relevate® suite of extremely powerful and intelligent marketing & data products and solutions. With nearly four decades of experience providing leading-edge technology and marketing intelligence solutions to a wide array of organizations and industries, we power our customers marketing campaigns and strategic business objectives by giving them access to the highest quality, automotive marketing and data solutions.

I hope to contribute to Dealer Elite (DE) threefold: First I want to read and share content related to Automotive marketing. This content should be able to educate and inspire my following of auto dealerships, marketers, and consultants. Second, I want to contribute to the DE with blog content on automotive marketing best practices, tips, and guides. Lastly, I want to contribute to DE by following and collaborating with industry leaders in automotive marketing through DE's forums and social sites.

Larisa Bedgood's Blog

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Posted on November 18, 2016 at 10:39am 0 Comments

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

   

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

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Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Posted on November 1, 2016 at 4:50pm 0 Comments

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi Consumer…

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Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Posted on October 26, 2016 at 10:41am 0 Comments

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

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DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

Posted on October 25, 2016 at 9:19am 0 Comments

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

  

TAMPA, FL – October 25, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced today the launch of its auto lease expiration data…

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