Larisa Bedgood's Blog (48)

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

Why Automotive Marketing Must Evolve to Win with Today’s Mobile-First Auto Shoppers

   

Today’s car shoppers spend more time researching their next vehicle on their smartphones than at the dealership lot. Automotive marketers must follow suit and evolve their strategies to win with this growing segment of consumers.  As the auto industry seeks ways to…

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Added by Larisa Bedgood on November 18, 2016 at 10:39am — No Comments

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

  

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent 2016 Beepi Consumer…

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Added by Larisa Bedgood on November 1, 2016 at 4:50pm — No Comments

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility behaviors are all impacting how the…

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Added by Larisa Bedgood on October 26, 2016 at 10:41am — No Comments

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

DataMentors Launches Auto Lease Expiration Data to Power Conquest Marketing

  

TAMPA, FL – October 25, 2016 – DataMentors, LLC, a leading provider of Data-as-a-Service (DaaS) and Right Time Marketing, announced today the launch of its auto lease expiration data…

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Added by Larisa Bedgood on October 25, 2016 at 9:19am — No Comments

How to Find and Convert More Car Buyers with Digital Marketing

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a website and a few social media sites. For most car shoppers, your online presence will be their first…

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Added by Larisa Bedgood on October 18, 2016 at 12:23pm — No Comments

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be an…

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Added by Larisa Bedgood on October 4, 2016 at 10:33am — No Comments

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

 

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to research by …

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Added by Larisa Bedgood on September 20, 2016 at 10:28am — No Comments

5 Digital Strategies to Drive New Business into Your Dealership Service Center

5 Digital Strategies to Drive New Business into Your Dealership Service Center

  

With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently, third-party repair shops own about 75% of the market.  However, according to …

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Added by Larisa Bedgood on September 7, 2016 at 10:43am — No Comments

Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability

  

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to head into a dealership to take that test…

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Added by Larisa Bedgood on August 30, 2016 at 10:20am — No Comments

Drive More Sales at Your Dealership with Data-Driven Email Marketing

Drive More Sales at Your Dealership with Data-Driven Email Marketing



 

Personalized emails targeted to the right buyer and at the right time can drive traffic to your inventory page and prospects onto your lot. Email is a highly effective customer acquisition channel and for the last ten…

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Added by Larisa Bedgood on August 22, 2016 at 9:46am — No Comments

Mobility, Car Sharing and the Future of the Automotive Industry

Mobility, Car Sharing and the Future of the Automotive Industry

  

Americans are slowly turning away from the concept of car ownership as a necessity and are looking at new options of mobility – car sharing. A study by ABI…

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Added by Larisa Bedgood on August 16, 2016 at 9:32am — No Comments

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

90% of Car Shoppers Prefer a Dealership Where They Can Start the Buying Process Online

This is according to a new survey released by …

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Added by Larisa Bedgood on August 9, 2016 at 8:53am — No Comments

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority.  The generation of Americans born between 1980 and 1995 are leading a change in purchase behaviors and trends. Growing up in a digitally-connected world,…

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Added by Larisa Bedgood on August 2, 2016 at 9:06am — No Comments

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Why Dealerships Should be Using Facebook to Target Auto Shoppers

Shopping for cars on Facebook happens more often that you may realize. Did you know that nearly a quarter of prospective car buyers use Facebook for researching their next car purchase? According to Turning…

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Added by Larisa Bedgood on July 26, 2016 at 2:23pm — No Comments

Three Ways Mobile Technology is Changing the Auto Industry

Three Ways Mobile Technology is Changing the Auto Industry

Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The innovation of mobile technology has forever changed the course of history,…

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Added by Larisa Bedgood on July 19, 2016 at 8:16am — No Comments

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Auto Shoppers Are In Market Longer Than Ever – 5 Ways to Target and Convert New Customers

Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or longer. These longer purchase…

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Added by Larisa Bedgood on July 18, 2016 at 12:35pm — No Comments

Why Auto Dealers Must Embrace Digital Marketing

Why Auto Dealers Must Embrace Digital Marketing

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by …

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Added by Larisa Bedgood on July 7, 2016 at 10:07am — No Comments

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the customer experience. The customer…

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Added by Larisa Bedgood on June 30, 2016 at 9:12am — No Comments

What Drives the Automotive Aftermarket’s Online Shoppers

What Drives the Automotive Aftermarket’s Online Shoppers

E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new research by …

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Added by Larisa Bedgood on June 21, 2016 at 8:53am — No Comments

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trends disrupting the automotive business in 2016.  According to KPMG’s Global Executive Survey…

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Added by Larisa Bedgood on June 14, 2016 at 10:00am — No Comments

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