Michia Rohrssen
  • San Francisco, CA
  • United States
  • Prodigy Software
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Michia Rohrssen posted a blog post

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies. According to the study, 83% of…See More
Aug 6
Michia Rohrssen posted a blog post

Digital Retailing: Let’s Talk About F&I

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back end. With…See More
Jul 18
Michia Rohrssen posted a blog post

Prodigy Expands into New San Francisco Offices

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition of several large…See More
Jul 15
Michia Rohrssen posted a blog post

Can Amazon Reinvent the Traditional Store?

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…See More
May 15
Michia Rohrssen posted a blog post

The Single Most Important Digital Retail Metric Is Also The Most Ignored

For dealers, the digital retail space is filled with more hype than ever. Digital retail companies promise a future with increased conversion rates, higher gross margins, and better customer experience to boot. And the truth is…it works! Digital retail can do all of those things and more. But there’s another truth most vendors won’t tell you. What really matters is not IF…See More
May 1
Michia Rohrssen posted a blog post

Are Your Digital Retailing Efforts A-Maze-Ing?

While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and information…See More
Apr 25
Michia Rohrssen posted a blog post

Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers

SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in Spanish, enabling customers to research and shop online on the auto dealer’s site in their native language with proper syntax and grammar, resulting in increased leads and sales from this…See More
Apr 23
Michia Rohrssen posted a blog post

Why Tesla Missed the Boat

If you haven't heard already, Tesla was in a world of hurt after reporting its Quarter 1 sales. In fact, the pain was so great that some could say it almost became the Titanic with a series of unfortunate events including sales reported lower than expected, missed…See More
Apr 17
Michia Rohrssen posted a blog post

Digital Retailing: Don’t Forget About the Dealership!

Just about every technology company in the automotive space is working hard to produce pieces of the digital retailing puzzle to facilitate a better customer experience. But many are focused solely on crafting a solution that allows the customer to complete the car-buying transaction online -- from start to finish. Dealerships should certainly offer such an experience.…See More
Mar 14

Profile Information

Which best describes you?
Car Enthusiast
What company do you work for (or own)?
Prodigy Software
What is your current position within your organization?
CEO/Co-Founder
What is your company website?
http://getprodigy.com
What is your Facebook page/URL?
http://facebook.com/prodigydealers
What is your LinkedIn page/URL?
http://linkedin.com/company/prodigysoftware
How did you specifically hear about DealerELITE? If referred, who?
PR firm
Not everyone gets approved for DealerELITE. To maintain the integrity of DealerELITE, tell us what you will have to offer once a dealerELITE member?
We are the fast automotive startup creating value for dealerships and consumers alike by utilizing digital retailing

Michia Rohrssen's Blog

In The Modern Marketing Puzzle, Don’t Lose Focus On The Customer Experience

Posted on August 6, 2019 at 10:31am 0 Comments

I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.

 

According…

Continue

Digital Retailing: Let’s Talk About F&I

Posted on July 18, 2019 at 10:22am 0 Comments

Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…

Continue

Prodigy Expands into New San Francisco Offices

Posted on July 15, 2019 at 10:35am 0 Comments

The Seamless online to in-store sales platform for auto dealers enjoys sustained growth due to the addition…

Continue

Can Amazon Reinvent the Traditional Store?

Posted on May 15, 2019 at 10:23am 0 Comments

It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…

Continue

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